Football Field Earring Formations

When It Comes to World Cup Products, Saskia Diez Embraces Style

As the FIFA 2018 event in Russia is fast approaching, World Cup products are hitting the stands — from the Louis Vuitton soccer-inspired leather goods collection to Hublots smartwatches. Munich-based designer Saskia Diez focuses on the fashion-forward and the ultra-delicate with 11 styles of earrings that are directly informed by the football team's formation on the field.

Presented on top of a hand-drawn field, each player is represented by a freshwater pearl and each component is tied together by an 18 karat gold chain. In doing so, Saskia Diez seamlessly blends strategy with jewelry design, establishing an unconventional relationship between two largely unrelated things.

While World Cup products tend to take details directly from the sport, it is the immateriality of Saskia DIez's inspiration that makes this jewelry offering highly interesting.

Sports-inspired Jewelry
Designing jewelry based on sports team formations provides a new direction for fashion-forward accessories.
Unconventional Inspirations
Using an immaterial concept as inspiration, rather than direct details, can lead to highly interesting and innovative product offerings.
Delicate Accessories
Creating delicate jewelry can appeal to a wider audience looking for elegant, fashion-forward pieces inspired by unexpected sources.

Who This Affects Most

Jewelry Design
Exploring unconventional inspirations can help jewelry designers create unique and meaningful pieces with broad appeal.
Sports Merchandise
Incorporating aspects of team strategy and formation into sports merchandise can add a new level of sophistication and interest to traditional offerings.
Fashion Design
Using unexpected inspirations in fashion design can lead to innovative and trendy collections that capture consumer attention and loyalty.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 69%
Freshness 8%

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