With the 2022 FIFA World Cup taking place in just a few days, Oakley presents its new collection made with the help of athlete Kylian Mbappé. The new Kylian Mbappé Signature Series Deadbolt marks a stylish and radical design that highlights his birth year, which is notably the same year that France had hosted and won the World Cup.
Now, the collaborative design is available for purchase and it has a limited-edition range of only 1998. It boasts an everyday style that is detailed with a vintage flair due to the touches of gold seen on the edges of the lenses. Elsewhere, it has black lenses and blacked-out frames as well for a sleek and stealthy look.
Image Credit: Oakley
What's Driving This Trend
- Athlete-brand Collaborations
- More athletes could partner with popular brands to create signature merchandise to offset advertising fatigue.
- Limited-edition Products
- Companies can create exclusive products in collaboration with public figures to create buzz and increase demand.
- Specialized Eyewear
- There is a growing demand for customized eyewear that provides both style and functionality in sports and everyday activities.
Who This Affects Most
- Sports Apparel and Accessories
- Companies in the sports apparel sector could create customized products in collaboration with athletes to differentiate themselves from competitors.
- Luxury Eyewear
- High-end eyewear brands could create limited-edition products in collaboration with well-known figures to increase brand recognition and appeal to affluent individuals.
- Online Retail
- E-commerce platforms could leverage the popularity of athlete-brand collaborations to drive traffic and sales through exclusive product drops and promotions.
