Emerging talent Coco Capitán's work is the subject of a multimedia exhibition in Seoul's Daelim Museum. The event is titled 'Is It Tomorrow Yet?' and it presents the audience with a total of 150 works that touch on a number of pop cultural themes — specifficaly ones that are largely associated with a youthful generation.
Coco Capitán works in a number of mediums to get her point across. Last year, the emerging artist worked alongisde Alessandro Michele for Gucci's Fall/Winter 2017 campaign. It has become an evident fact that the luxe fashion label is dedicated to supporting artistic talent. It is interesting to find out how the collaboration with a global brand of Gucci's callibre affected Coco's multimedia exhibition presentation in Seoul, if at all.
Key Themes Behind This Trend
- Youthful Multimedia Exhibitions
- The 'Is It Tomorrow Yet?' exhibition in Seoul showcases the trend of multimedia exhibitions that target a youthful audience.
- Pop Cultural Themes
- The 'Is It Tomorrow Yet?' exhibition highlights the trend of using pop cultural themes as inspiration for artistic works in multimedia exhibitions.
- Collaboration with Fashion Brands
- Coco Capitán's collaboration with Gucci for their Fall/Winter 2017 campaign demonstrates the trend of artists working with fashion brands to showcase their multimedia exhibitions.
Where This Applies
- Art Galleries and Museums
- Art galleries and museums can incorporate multimedia exhibitions with youthful themes to attract a wider audience and engage with a younger generation.
- Fashion and Luxury Brands
- Fashion and luxury brands can collaborate with artists to support their work and create innovative experiences through multimedia exhibitions.
- Advertising and Marketing
- Advertising and marketing agencies can explore partnerships with artists to create multimedia exhibition campaigns that capture the attention of the younger demographic.
