Following the recent launch of the custom 'Wakanda Forever' Dame 4s, the adidas silhouette gained a lot of attention and now drops the '400 Degreez' iteration. The Damian Lillard signature footwear draws a strong inspiration from one of Lillard's favorite rappers and collaborators. The newest version of the sneaker nods to the Juvenile classic 400 Degreez dated back from 1998.
The sneaker's upper is constructed from a blend of textile and mesh materials and is flame-inspired -- it is then finished with black detailing accents, as well as a glow in the dark gum outsole. The '400 Degreez' sneakers are now available online at adidas for the price of $115 USD, launched just in time for the NBA playoffs.
What's Driving This Trend
- Glow-in-the-dark Sneakers
- Opportunity for innovation in sustainable and eco-friendly materials to bring vibrant night time aesthetic to footwear.
- Cultural References in Footwear Design
- Design shoes that pay tribute to any cultural icon or phenomenon and offer a fresh take on signature aesthetics.
- Personal Branding Collaborations
- Opportunities are available for athletes and celebrities to collaborate with brands to produce signature designs to complement and reflect their personal style or preferences.
Who This Affects Most
- Athletic Footwear
- Introduce footwear that blend style and performance in subtle yet impressive ways to cater to sporty consumers.
- Entertainment and Sports
- Offer signature footwear that caters to the preferences of fans, influencers, athletes and celebrities in the entertainment and sports industries.
- Fashion Retail
- Introduce unique designs to the footwear industry that encourage fashionistas to explore daring and standout fashion trends.
