YOOX taps into the talents of globally renowned fashion designers for the launch of a collection of sporty silhouettes that bring a couture attitude to the casual everyday outfit. The Spring/Summer 2018 capsule is named 'Soccer Couture' and it ties into the upcoming FIFA World Cup 2018 in Russia.
The fashion-forward touch in the sporty silhouettes is evident. As YOOX collaborates with high-end designers like Vivienne Westwood, Kolor, Y/Project, Alexader Terekhov and more, the Spring/Summer 2018 'Soccer Couture' collection is identified as an instance "Where Fashion Meets Soccer."
Of course, thematically appropriate, some of the clothing subtly pays homage to certain nationalities through a playful interplay of design elements. In addition, YOOX has committed to donating the proceeds of the sales to Stars for Children — a charity that supports kids in need and their athletic pursuits.
What's Driving This Trend
- Sporty Silhouettes
- The trend of sporty silhouettes in couture fashion presents an opportunity for designers to create innovative and stylish athletic-inspired clothing.
- Fashion Meets Soccer
- The collaboration between fashion designers and the sport of soccer opens up opportunities for unique and creative fashion collections that merge sports and style.
- Charitable Fashion
- The trend of fashion brands donating proceeds to charitable organizations provides an opportunity for brands to make a positive impact while promoting their products.
Who This Affects Most
- Fashion Design
- The fashion industry can embrace sporty silhouettes and collaborate with athletes or sports teams to create innovative collections that blend athletic and couture fashion.
- Sports Apparel
- The sports apparel industry can adopt the trend of fashion-forward sporty silhouettes to offer customers stylish and functional options for their athletic activities.
- Charity Organizations
- Charity organizations can partner with fashion brands to create collaborative collections, utilizing the popularity of fashion trends to raise funds and awareness for their causes.
