YOOX taps into the talents of globally renowned fashion designers for the launch of a collection of sporty silhouettes that bring a couture attitude to the casual everyday outfit. The Spring/Summer 2018 capsule is named 'Soccer Couture' and it ties into the upcoming FIFA World Cup 2018 in Russia.
The fashion-forward touch in the sporty silhouettes is evident. As YOOX collaborates with high-end designers like Vivienne Westwood, Kolor, Y/Project, Alexader Terekhov and more, the Spring/Summer 2018 'Soccer Couture' collection is identified as an instance "Where Fashion Meets Soccer."
Of course, thematically appropriate, some of the clothing subtly pays homage to certain nationalities through a playful interplay of design elements. In addition, YOOX has committed to donating the proceeds of the sales to Stars for Children — a charity that supports kids in need and their athletic pursuits.