Familiar food and beverage is enriched with the addition of cinnamon
Trend - Consumers interested in enhancing familiar snacks with subtle sweet-spicy notes are embracing food and beverage products infused with cinnamon. These offerings come as a novelty option or a seasonal treat.
Insight - Driven predominantly by curiosity, many consumers are interested in trying out new flavors of their favorite food and beverage products. As a result, many are open to experimenting with new ingredients that maintain the format of the original but offer a new experience in terms of taste. In most cases, this desire ties to a need for a flavor sensation that is novel.
Insight - Driven predominantly by curiosity, many consumers are interested in trying out new flavors of their favorite food and beverage products. As a result, many are open to experimenting with new ingredients that maintain the format of the original but offer a new experience in terms of taste. In most cases, this desire ties to a need for a flavor sensation that is novel.
Workshop Question - What unexplored flavor combinations can be considered in order to entice customers predisposed to experimentation?
