Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cinnamon
Effusion
Familiar food and beverage is enriched with the addition of cinnamon.
2.1
Trend score
Trend
What is the Cinnamon Effusion trend?
Cinnamon Effusion: Consumers interested in enhancing familiar snacks with subtle sweet-spicy notes are embracing food and beverage products infused with cinnamon. These offerings come as a novelty option or a seasonal treat.
Insight
The consumer insight behind the Cinnamon Effusion trend
Driven predominantly by curiosity, many consumers are interested in trying out new flavors of their favorite food and beverage products. As a result, many are open to experimenting with new ingredients that maintain the format of the original but offer a new experience in terms of taste. In most cases, this desire ties to a need for a flavor sensation that is novel.
Trend themes
Themes within the Cinnamon Effusion trend
Three behaviours holding the trend together01
Cinnamon-infused food and beverages
Consumers are showing interest in enhancing familiar snacks with subtle sweet-spicy notes by adding cinnamon into their food and beverages.
02
Unique flavor experimentations
Many consumers are open to trying out new ingredients and flavors that offer a new experience in terms of taste, driven predominantly by curiosity.
03
Seasonal/limited edition offerings
Brands are reintroducing their products with a twist or new flavor as part of seasonal or limited edition offerings to create consumer interest and demand.
Industry implications
What the Cinnamon Effusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
This industry can benefit from creating unique food and beverage products by experimenting with different ingredients and flavors to cater to consumer interests.
For
Snacks Industry
The snacks industry can focus on creating flavored popcorns and chips and introducing new snack options with unique flavors to cater to consumer needs and taste preferences.
For
Beverage Industry
The beverage industry can focus on creating new seasonal and limited edition flavors, such as coke zero sugar cinnamon, that cater to consumer demand in different seasons and also create hype and interest among the consumers.
Workshop question
What unexplored flavor combinations can be considered in order to entice customers predisposed to experimentation?
Trend signals
Trend signals for Cinnamon Effusion
Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 8%.
Popularity26%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cinnamon Effusion trend
5 featured examples from Oct 2, 2017 to Oct 10, 2018CategoryLifestyle
Seasonal Cinnamon Sodas
The Coca-Cola Zero Sugar Cinnamon is Festively Refreshing
Innovations in flavor profiles can revolutionize the beverage industry and attract a wider audience.
CategoryLifestyle
Autumnally Spiced Crackers
Triscuit's 'Nutmeg & Cinnamon' Flavor Introduces a New Sweet Cracker
The sweet spiced cracker trend presents an opportunity for snack food companies to expand their product offerings and tap into the growing demand for unique flavor experiences.
CategoryLifestyle
Cinnamon Sugar Churro Chips
Churro-Flavored Bugles are Exclusively Available from 7-Eleven
Innovations in churro-flavored snacks can lead to new market opportunities and appeal to a wider audience.
CategoryLifestyle
Cinnamon Roll Popcorn Snacks
Angie's Boomchickapop Now Comes in a Cinnamon Popcorn Flavor
Brands can look to capitalize on the popularity of flavored popcorn snacks within the snack foods industry.
CategoryLifestyle
Cinnamon Bun Cold Brews
Cinnabon's New Cold Brew Coffees Come in Three Decadent Dessert Flavors
Companies in the coffee industry can innovate by creating their own version of cold brews flavored like desserts.
