Mind Tricks sets itself as a producer of cannabis-infused toffee treats, which are offered in indulgent varieties like Coconut Cream Pie, Bonfire S'Mores and PB+J.
Between layers of ingredients like chocolate, marshmallows and graham crackers, these sweet snacks boast 100mg of THC, which is said to provide "enough effective cannabis to pleasantly relieve any ailments."
While there are plenty of edibles on the market that are packaged with motifs like bright green marijuana leaves and dark-colored packaging, a new wave of products are emerging that embrace sophisticated, subtle packaging solutions. This is particularly noteworthy because from afar, the cannabis infusions are not necessarily the product's main selling feature, enticing new consumers to venture into what may be an unfamiliar category.
What's Driving This Trend
- Sophisticated Cannabis Packaging
- Companies are creating sleek and subtle packaging for cannabis products, enticing new consumers to venture into the market.
- Cannabis-infused Treats
- Innovative companies like Mind Tricks are infusing THC into traditional snacks to alleviate ailments and satisfy cravings.
- Subtle Cannabis Marketing
- Marketing strategies are moving away from the traditional motifs of marijuana leaves and dark packaging to attract a wider audience.
Who This Affects Most
- Cannabis Edibles Industry
- The cannabis-infused edibles industry is experiencing innovation through the infusion of THC into traditional snacks and the creation of sophisticated packaging solutions.
- Confectionery Industry
- Candy and confectionery companies can benefit from incorporating cannabis-infused ingredients and packaging solutions to differentiate their products in the market.
- Marketing and Advertising Industry
- The shift towards subtle cannabis marketing opens up opportunities for marketing and advertising agencies to help companies differentiate and target a wider audience.
