Aspirational Supplement

Vitamins and supplements are rebranded as upscale lifestyle products

Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items.

Workshop Question - What would a more aspirational version of your current offering look like?
SCORE 5.6
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31,678 Total Clicks
Oct 17 - Oct 18
This Year and Mild
MarketingLifestyleHealthLifeBranding
Featured Examples
Chic Personalized Vitamin Startups - Care/Of Enables Individuals to Curate Daily Vitamin Packs
SCORE 6.1
Warm 1,274 Clicks Pub: Nov 16, 17
Chic Personalized Vitamin Startups
Care/Of Enables Individuals to Curate Daily Vitamin Packs
Care/Of is a new direct-to-consumer vitamin startup which is aiming to permanently disrupt the mundane process of selecting and purchasing supplements. Consumers often spend an ample amount of... [More]
Personalized Beauty Supplements - Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen
SCORE 7.2
This Year and Warm 806 Clicks Pub: Oct 17, 18
Personalized Beauty Supplements
Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen
Persona (previously Vitamin Packs) recently launched an all-new beauty supplement called the Hair, Skin & Nail Blend with ingredients that have been shown to support connective tissue in the... [More]
Prebiotic Skincare Supplements - The Nue Co.'s "Skin Food" Settles the Digestive System and More
SCORE 3.8
Mild 539 Clicks Pub: Oct 27, 17
Prebiotic Skincare Supplements
The Nue Co.'s "Skin Food" Settles the Digestive System and More
The Nue Co.‘s Skin Food + Prebiotic is a dietary supplement that boasts a food-based formula, which makes it easily digested and absorbed. The powdered product may be mixed into a variety of... [More]
Beauty-Boosting Sleep Tablets - This HUM Nutrition Supplement Promotes Both Health and Beauty
SCORE 1.6
Untested 96 Clicks Pub: Nov 7, 17
Beauty-Boosting Sleep Tablets
This HUM Nutrition Supplement Promotes Both Health and Beauty
‘Beauty ZZZZ’ describes the sleep tablets produced by HUM Nutrition, which set themselves apart as sleep aids by emphasizing the links between health and beauty. The brand calls out... [More]
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