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Aspirational Supplement

Vitamins and supplements are rebranded as upscale lifestyle products

Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,272 Total Clicks
Oct 17 - Oct 18
This Month and Average
MarketingLifestyleHealthLifeBranding
Featured Examples
Personalized Beauty Supplements - Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen
SCORE 7.8
This Month and Hot 374 Clicks Pub: Oct 17, 18
Personalized Beauty Supplements
Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen
Persona (previously Vitamin Packs) recently launched an all-new beauty supplement called the Hair, Skin & Nail Blend with ingredients that have been shown to support connective tissue in the... [More]
Chic Personalized Vitamin Startups - Care/Of Enables Individuals to Curate Daily Vitamin Packs
SCORE 6.5
This Year and Warm 1,220 Clicks Pub: Nov 16, 17
Chic Personalized Vitamin Startups
Care/Of Enables Individuals to Curate Daily Vitamin Packs
Care/Of is a new direct-to-consumer vitamin startup which is aiming to permanently disrupt the mundane process of selecting and purchasing supplements. Consumers often spend an ample amount of... [More]
Prebiotic Skincare Supplements - The Nue Co.'s "Skin Food" Settles the Digestive System and More
SCORE 4.1
Average 397 Clicks Pub: Oct 27, 17
Prebiotic Skincare Supplements
The Nue Co.'s "Skin Food" Settles the Digestive System and More
The Nue Co.‘s Skin Food + Prebiotic is a dietary supplement that boasts a food-based formula, which makes it easily digested and absorbed. The powdered product may be mixed into a variety of... [More]
Beauty-Boosting Sleep Tablets - This HUM Nutrition Supplement Promotes Both Health and Beauty
SCORE 1.9
This Year and Untested 82 Clicks Pub: Nov 7, 17
Beauty-Boosting Sleep Tablets
This HUM Nutrition Supplement Promotes Both Health and Beauty
‘Beauty ZZZZ’ describes the sleep tablets produced by HUM Nutrition, which set themselves apart as sleep aids by emphasizing the links between health and beauty. The brand calls out... [More]
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