Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Aspirational Supplement

Vitamins and supplements are rebranded as upscale lifestyle products

Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items.
Workshop Question — What would a more aspirational version of your current offering look like?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
36,521 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

All-Day Food Supplements
All-Day Food Supplements
PACK'D Offers Nutrient-Rich Supplements for 'Dawn' and 'Dusk'
Plant-Based Beauty Supplements
Plant-Based Beauty Supplements
Skincare Brand Well Within Takes an Inside-Out Approach to Health
Adaptogenic Wellness Chews
Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep
Personalized Prenatal Vitamins
Personalized Prenatal Vitamins
Vitamin Packs' Pre-Post Natal Solution Offers Personalized Vitamins
Niche Personalized Vitamin Kits
Niche Personalized Vitamin Kits
'Vitamin Packs' Gives Consumers Health-Specific Supplements
Occasion-Specific Vitamin Sets
Occasion-Specific Vitamin Sets
'Wellnicity' Offers Vitamin Packs for Events, Rather than Every Day
Hair-Strengthening Herbals
Hair-Strengthening Herbals
Apotecari's MANE EVENT is a Pill That Supports Healthy Hair
Tea-Infused Sleep Drinks
Tea-Infused Sleep Drinks
'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Apothecary Care Collections
Apothecary Care Collections
Unileverls' ApotheCARE Essentials Offers Affordable Personal Care
Fruit-Based Sleep Aids
Fruit-Based Sleep Aids
'Berry Sleepy' is an All-Natural Sleep Supplement with a Superfruit Base
play_circle_filled Sleep-Encouraging Supplements
Sleep-Encouraging Supplements
Neuro SLEEP is a Melatonin-Based Dietary Supplement for Sleep
Preservative-Free Bottled Juices
Preservative-Free Bottled Juices
The Ocean Spray Organic 100% Juice Blends Have No Added Sugars
Full-Spectrum Omega Supplements
Full-Spectrum Omega Supplements
The Juice Plus+ Omega Blend Supplement Provides Balanced Nutrition
play_circle_filled Organic Food Supplements
Organic Food Supplements
'Well Told Health' Creates Clean, Natural and Plant-Based Supplements
Herb Fruit Vitamin Supplements
Herb Fruit Vitamin Supplements
The Zoganic Drinkable Vitamin Supplements are 100% Organic
Latte-Inspired Face Masks
Latte-Inspired Face Masks
Eminence's Pumpkin Latte Hydration Masque Contains Real Pumpkin Puree
All-in-One Digestive Supplements
All-in-One Digestive Supplements
EBOOST's CULTURE is Packed with Probiotics and Enzymes
Calming Skincare Supplements
Calming Skincare Supplements
Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin
Beautifying Probiotic Capsules
Beautifying Probiotic Capsules
HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health
Grass-Fed Collagen Peptides
Grass-Fed Collagen Peptides
Further Food Collagen Peptides Can Be Added to Any Beverage or Meal
Probiotic Wellness Shots
Probiotic Wellness Shots
So Good So You's Compact Shots Support Support Digestive & Immune Health
Probiotic Skin Serums
Probiotic Skin Serums
REN's 'Perfect Canvas' Contains a Probiotic Extract
Protruding Belly Fanny Packs
Protruding Belly Fanny Packs
The 'DadBag' is Made to Look Like a Hairy Man's Beer Gut
Balancing Botanical Supplements
Balancing Botanical Supplements
This Emerald Health Bioceuticals Line Supports the ECS System
Custom Vitamin Kits
Custom Vitamin Kits
'Vitamin Packs' Connects Consumers to Personalized Supplement Plans
Detoxifying Protein Milks
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
Anxiety Relief Supplements
Anxiety Relief Supplements
The Release My Mind Anxiety Formula Helps Naturally Soothe Worries
Sleep Cycle-Correcting Supplements
Sleep Cycle-Correcting Supplements
The OLLY Restful Sleep Pills are in a Tasty Gummy Form
Bloat-Reducing Prebiotics
Bloat-Reducing Prebiotics
The Nue Co.'s 'Debloat Food + Prebiotic' Helps Aid in Digestion
Sleep Hormone Sprays
Sleep Hormone Sprays
The Onnit Melatonin Sprays Come in Lavender and Mint Flavors
Healing Supplement Sprays
Healing Supplement Sprays
'Ease' is a Soothing Magnesium Spray That Tackles Aches and Pains
Sleep-Inducing Protein Powders
Sleep-Inducing Protein Powders
'Healthy Skoop' is a Protein Powder That Combats Sleep Problems
Pre-Packaged Meal Supplements
Pre-Packaged Meal Supplements
The Onnit Total Gut Health Offers Vitamin Packs to Improve Digestion