When it comes to hair health, most people look for a new shampoo, conditioner, or other treatment, but Apotecari's MANE EVENT takes hair health in a different direction. Rather than a topical application, the beauty product comes as a pill full of ingredients to support hair growth, length, strength, and condition.
MANE EVENT provides nutrients that are structural components of hair itself. Many of these come in the form of herbal ingredients, such as horsetail extract and green microalgae, while others are more standard vitamins and minerals like beta-carotene, riboflavin, folinic acid, vitamin E, silica, calcium, and other. Because of its natural backing, MANE EVENT also has the potential to ameliorate the negative effects of harsh hair treatments like hair relaxers, coloring, and bleaching.
What's Driving This Trend
- Herbal Hair Supplements
- Opportunity to capitalize on the growing demand for natural and holistic hair care solutions by developing innovative herbal hair supplements.
- Internal Hair Health
- Disruptive opportunity to shift from topical treatments to internal hair health products like pills or capsules that focus on providing necessary nutrients for hair growth and strength.
- Combining Herbal and Standard Ingredients
- Innovative opportunity to combine herbal ingredients with standard vitamins and minerals to create hair products that offer holistic benefits for hair health.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can explore new product offerings by incorporating herbal hair supplements into their hair care lines.
- Nutraceuticals
- Opportunity for the nutraceutical industry to develop and market internal hair health products that target specific hair concerns and provide comprehensive hair care solutions.
- Hair Care Products
- Hair care product manufacturers can incorporate a combination of herbal ingredients and standard vitamins/minerals into their product formulations to cater to the growing demand for natural and holistic hair care solutions.
