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Wellness Wandering

Wellness-focused travel experiences are rebranded to reach a new generation

Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer.

Workshop Question - What role does your company play in helping consumers become their best selves?

SCORE 5.7

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Activity

Freshness

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Patterns

6 Featured, 53 Examples: 68,256 Total Clicks

Date Range: Feb 17 - Jan 19

Trending: This Year and Mild

Consumer Insight Topics: World Lifestyle Hip Hotels Travel Health Life

Featured Examples

Health-Focused Outdoor Care Retreats - Snøhetta's Elevated Cabins Tap Nature-Induced Wellness

SCORE 6.8

This Year and Warm 1,399 Clicks Pub: Jan 10, 19

Health-Focused Outdoor Care Retreats

Snøhetta's Elevated Cabins Tap Nature-Induced Wellness

These elevated outdoor care retreats embrace the healing powers of nature. Completed by Snøhetta, the two structures were commissioned by the Friluftssykehuset Foundation and are intended to be... [More]

Authentic Peruvian Healing Retreats - The 5th Dimension Helps People Recover Physically and Mentally

SCORE 6

This Year and Warm 480 Clicks Pub: Aug 23, 18

Authentic Peruvian Healing Retreats

The 5th Dimension Helps People Recover Physically and Mentally

The 5th Dimension is a Canadian-owned and operated healing retreat in Peru, offering individuals a break from the stressful urban landscape with access to plant medicines and holistic practices.... [More]

Meditative Mexican Retreats - Rancho La Puerta Rejuvenates the Mind, Body and Spirit of Attendees

SCORE 3

Mild 647 Clicks Pub: Feb 7, 17

Meditative Mexican Retreats

Rancho La Puerta Rejuvenates the Mind, Body and Spirit of Attendees

Rancho La Puerta, a world-famous fitness and spa retreat that’s located in the Baja California mountains of Mexico, allows participants to indulge in a week of relaxation and exploration.... [More]

Healthy Travel Tours - G Adventures' Wellness Adventures Promote Mindfulness, Nourishment & Movement

SCORE 6.5

This Year and Warm 254 Clicks Pub: Oct 17, 18

Healthy Travel Tours

G Adventures' Wellness Adventures Promote Mindfulness, Nourishment & Movement

From inflight meditation apps to hotel suites that are equipped with specialized fitness equipment, the modern traveler is now able to partake in healthy travel experiences at all points in their... [More]

Transformational Health Cruises - 'The Whole Connection' is Australia's First Plant-Based Cruise

SCORE 2.4

Untested 253 Clicks Pub: Feb 14, 18

Transformational Health Cruises

'The Whole Connection' is Australia's First Plant-Based Cruise

‘The Whole Connection’ will be launching in October of this year as Australia’s first-ever “plant-based cruise event,” promising passengers a unique new way to connect... [More]

Spontaneous Travel Campaigns - easyJet's 'Why Not?' Gets Millennials Traveling in Europe

SCORE 3.2

Mild 272 Clicks Pub: Mar 3, 17

Spontaneous Travel Campaigns

easyJet's 'Why Not?' Gets Millennials Traveling in Europe

In order to help spread the joys of traveling in Europe, easyJet launched a campaign called ‘Why Not?’ that asked people to arrive at the Geneva train station with their bags packed,... [More]