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Travel accommodations swap out bells and whistles for basic amenities and nature
Implications - In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
199,096 Total Clicks
Mar 17 - Jun 17
New and V. Hot
WorldHip HotelsTravel
Hotel experiences are designed around innovative fitness amenities
Implications - As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
164,208 Total Clicks
Apr 16 - Jun 17
This Month and Mild
Extreme polar vacations appeal to values of the Millennial traveler
Implications - Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
76,282 Total Clicks
Jan 17 - Feb 17
This Year and Mild
WorldMarketingHip HotelsTravel
Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
77,439 Total Clicks
Nov 15 - Nov 16
This Year and Warm
Dual income earners splurge on once-in-a-lifetime unique experiences
Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some excess income and likely don't have to support a family, can be seen. This is the Millennials' conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
204,421 Total Clicks
Mar 15 - Aug 16
This Year and Warm
WorldHip HotelsLife-Stages
Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
127,322 Total Clicks
Jan 16 - May 16
Mild
Hospitality brands streamline service with algorithm-based recommendations
Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
65,363 Total Clicks
Jan 16 - Apr 16
Mild
TechWorldHip HotelsTravelLuxury
Trend Hunter Services
Consumers explore immersive booking tools that provide transparency
Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
123,833 Total Clicks
Jan 15 - Jun 16
Mild
Hotels are modernized with robotic service options
Implications - In order to appeal to younger travelers, many hotels are updating their accommodations with hi-tech offerings that increase guest autonomy. By integrating technology into the very fabric of the space, these hotels are able to stay competitive in the share economy, as well as leverage their existing staff to create more memorable experiences. By embracing technology as a tool of empowerment, brands can refocus the human aspect of service from functionality, to surprise and delight. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
254,191 Total Clicks
Jul 15 - Mar 16
Average
TechWorldRobotsHip HotelsTravel
Consumers turn to digital solutions in the hospitality sector
Implications - The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
33,285 Total Clicks
Oct 15 - Mar 16
Mild
TechWorldMobileHip HotelsTravel