Ideas
Explore the world's #1 largest database of ideas and innovations, with 438,271 inspiring examples.
Trend Reports
Discover why 1,167 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 330,821 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,167 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 330,821 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,170 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 438,271 cutting edge ideas.

Hip Hotels Consumer Insights

Cannabis Hotel
Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.

Insight - Travellers prioritize rest and relaxation while staying at a hotel or resort. This is especially true now, as the wellness industry grows and enters even the most unlikely categories. Now, more customers are seeking out hotels that prioritize mental and physical wellness in the modern ways that they're accustomed to. Hotels are responding to this pressure by implementing experimental practices across spa services, restaurants and amenities.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Indulgent Hotel
Hotels are creating extravagant food and beverage experiences for guests
Trend - The hospitality industry sees the introduction of extravagant experiences surrounding food and beverages to provide hotel guests with over-the-top interactions. These offerings encourage visitors to indulge, combining luxury with playfulness.

Insight - The pandemic has made North Americans have to adhere to a calmer and more sedentary lifestyle. Now that travel has become more accessible due to the lift of travel restrictions, consumers are looking for exuberance and excitement during their vacations to make up for lost time. Hotels are responding to this resurgence by introducing highly indulgent and interactive experiences to satisfy these cravings.
Workshop Question - How is your company adjusting to a post-pandemic world?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.

Insight - As lockdowns lift, many travelers are eager to experience the world again as they plan for their next once-in-a-lifetime trip. These consumers are eager to make lasting memories through novel experiences – especially after a year of mundanity and restriction. Consumers will flock to brands that understand these sentiments and offer experiences that match their desire to escape to somewhere new.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scientific Stay
Hospitality businesses are partnering with science experts to boost experience
Trend - Travel brands are known to rely on unique activities to attract travelers and, most recently, the emphasis has fallen on science-backed experiences that combine education and escapism. Hotels are partnering with specialists and experts to deliver collaborative excursions and stay experiences for guests.

Insight - When going on vacation, contemporary consumers often look for activities that they can enjoy at their destination and much of this search is motivated by curiosity and the need to escape from the mundane. In this space, many are prioritizing activities that will allow them to learn and/or experience something new. This demand is usually driven by a desire to enrich one's life and when this is satisfied, consumers feel inspired and energized.
Workshop Question - Conceptualize a partnership with an expert that would enrich your brand's services.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Proximity Escape
Brands are launching local vacations and curated experiences during COVID-19
Trend - As traveling has substantially subsided during the ongoing pandemic, brands in the travel and hotel industry are launching special discounts, contests, and offers for unique experiences in one's vicinity. With features focusing exclusively on wellness, these initiatives are boasting a short-term change of pace for an individual or a small group.

Insight - Due to the government's orders, pertaining to health and safety during the COVID-19 pandemic, many individuals have diligently cancelled all non-essential travel plans and remained socially distant at home. As time goes on, consumers are becoming more and more restless in their personal quarters, especially if they share a space with family or roommates. Recognizing that they need a change of pace, many individuals are opting-in for short escapes that are convenient, safe, and nearby.
Workshop Question - How can your brand delight consumers with change during COVID-19?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eclectic Overnight
P2P hospitality companies offer more unique, one-of-a-kind housing options
Trend - Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays.

Insight - The growth of the hospitality space has coincided with the growing consumer desire for one-of-a-kind experiences. This desire is fueled by social media's influence on consumers–where the most visually interesting experiences and adventures are able to gain traction among peers. Thus, travel brands that are able to facilitate unique experiences for tourists are able to gain an advantage–particularly among younger demographics.
Workshop Question - How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beer Hospitality
Beer brands expand into consumer lifestyle experiences with hospitality ventures
Trend - Beer brands are going beyond traditional activation experiences by offering highly coveted brand experiences that range from brewery hotels to beer-centric spas. As brands across industry categories look to expand on their presence in the everyday lives of consumers, they are taking cues from the luxury and hospitality industries to appeal to Millennial consumers.

Insight - Millennials are gravitating towards "experiences" as they see them as a life-long investment in their happiness and wellness. Brands are leveraging this interest by offering cross-over products and services that prioritize engaging, luxury experiences. These activations are particularly appealing to those who see these indulgences as a natural extension of their interests.
Workshop Question - How can you help your customers in their pursuit of "treating themselves" by expanding to offer branded hospitality initiatives?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bubbly Installation
Transparent domes are gaining popularity for their 360 degree views
Trend - Many brands across industries are leveraging transparent domes to enhance their retail spaces. Whether they're used as temporary attractions for pop-ups, or for dining experiences, these domes offer escapist atmospheres for those who visit them.

Insight - Consumers, particularly many Millennials and Gen Z, have grown to put a huge premium on the aesthetic appeal of the experiences they take part in. This shift in priorities has been hugely accelerated by the role of social media in their lives, and in particular, their need to appear impressive to their peers.
Workshop Question - How can your brand leverage a fad and transform it into an unforgettable experience?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Submerged Entertainment
Brands entice adventurous consumers with submerged events, exhibits & more
Trend - With today’s consumer constantly craving a fully immersive experience, brands are offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers.

Insight - Consumer expectations around "experiential" activities are constantly growing as interactive, sensory engagement becomes more accessible. Furthermore, these experiences are often available from their homes for free. This creates a need for above-and-beyond out-of-home experiences.
Workshop Question - How can your brand transform a traditional event or activity into a completely new experience?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
HoteLeisure
Clothing lines take cues from the hospitality industry
Trend - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike.

Insight - Over the last ten years or so, travel has increasingly become an activity that consumers express themselves through and identify with, especially with regard to the luxurious elements of travel. With this has come a desire to bring in those elements of escapism and relaxation into one's daily life as a means of practicing wellness.
Workshop Question - What adjacent industries could your brand incorporate into a new product or service?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends