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Hip Hotels Consumer Insights

Eclectic Overnight
P2P hospitality companies offer more unique, one-of-a-kind housing options
Implications - Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays - where travelers have the chance to sleep cliff-side in a hanging tent to a curated experience and stay at the infamous Louvre museum in Paris. These unusual, and sometimes adventurous, P2P hospitality options not only offer more choice for consumers, but they also speak to the willingness of consumers to try something new or outside their comfort zone, all in efforts to achieve more memorable moments.
Workshop Question - How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beer Hospitality
Beer brands expand into consumer lifestyle experiences with hospitality ventures
Implications - With the overlap of experiential travel and ritualistic self-care continuing to entice wanderlust-inclined consumers, beer brands are responding with highly coveted brand experiences that range from brewery hotels to beer-centric spas. As brands across industry categories look to expand on their presence in the everyday lives of consumers, this progression suggests that individuals are particularly receptive to product-driven experiences that take cues from the luxury and hospitality industries, and see such indulgences as a natural extension of their interests.
Workshop Question - How can you help your customers in their pursuit of "treating themselves" by expanding to offer branded hospitality initiatives?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bubbly Installation
Transparent domes are gaining popularity for their 360 degree views
Implications - Many brands across industries are leveraging transparent domes to enhance their retail spaces. Whether they're used as temporary attractions for pop-ups, or for dining experiences, these domes offer escapist atmospheres for those who visit them. These designs cater to consumers' preference for enhanced retail experiences.
Workshop Question - How can your brand leverage a fad and transform it into an unforgettable experience?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Submerged Entertainment
Brands entice adventurous consumers with submerged events, exhibits & more
Implications - With today’s consumer constantly craving a fully immersive experience, brands have taken this to a literal level by offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers. This new form of engagement helps brands leave a lasting impression in the hopes for frequent consumer visits.
Workshop Question - How can your brand transform a traditional event or activity into a completely new experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultural Stay
Hotels stand out from the competition by focusing on artsy experiences
Implications - Offering greater value in the increasingly competitive hospitality market, hotels are turning to cultural and artistic touches in order to attract the attention of travelers. By pivoting to experiences that businesses like home-shares can't easily replicate, these businesses protect themselves while helping to develop their brands.
Workshop Question - What's one thing your brand can do that its competitors cannot replicate? How could you capitalize on that difference?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
HoteLeisure
Clothing lines take cues from the hospitality industry
Implications - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike. This latest fashion movement showcases how brands from any industry can gain inspiration from many adjacent markets.
Workshop Question - What adjacent industries could your brand incorporate into a new product or service?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Hotel
Brands create custom overnight experiences for their consumers
Implications - In line with the ever-growing experience economy, brands are consistently looking for ways to engage and immerse their consumers in new ways. That’s where hotels come in. Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. More of an all-encompassing experience than pop-up, these branded hotel experiences allow retailers to not only showcase their products and services, but create environments where consumers can interact, relax and engage with the brand, turning a standard product experience into an interactive social gathering.
Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely point of purchase?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Wandering
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer.
Workshop Question - What role does your company play in helping consumers become their best selves?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Accommodation
Hotels integrate AI technology to offer guests a more streamlined stay
Implications - As consumers become more comfortable with artificial technology, its influence is becoming more prominent both in the home and beyond. In particular, it's being seen more often in spaces like hotels. Providing not only practical benefits of easily executing tasks, the integration of AI into hotels also gives this sector of the hospitality industry a competitive edge that home-sharing platforms likely can't keep up with to the same degree.
Workshop Question - How is your brand preparing to keep up with consumers' increased expectations when it comes to technology?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Stay
Smart hotels implement learning technology to remember guest preferences
Implications - Taking a page out of the smart home book, hotels are integrating learning technology to adjust to consumer preferences for everything from check-in to room temperature. This makes for an easier, more customized, and ultimately more comfortable experience. This seamlessness minimizes the adjustment period most guests fall subject to when staying in a new place; the comfort implemented through this technique is both physical, and psychological.
Workshop Question - What could you add or tweak about your product or service to provide customers with a more comfortable experience?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends