Hip Hotels Consumer Insights

Implications - Even when all inhibitions have been removed, environmentally-conscious club goers still like to know they are participating in sustainable partying. Eco-friendly nightclubs appeal to those who deeply value green practices, and to those wanting to appear environmentally proactive and “eco chic.”

Implications - Instead of building from scratch, architects are rebuilding historical buildings and turning them into havens of art observation. These hotels let people enjoy art and history interactively. In today’s day of virtual tours and the internet, these spaces fulfill people’s desire to experience history vividly.

Implications - Travelers are seeking hotels that offer as much of an experience as the destination they are traveling to. This not only gives these hotels a favorable advantage to those seeking an exotic experience abroad, but it also increases the likelihood the hotel will attract local patrons looking for a staycation. Pushing beyond travel norms ups consumer notice.

Implications - The Middle East has become a global luxury destination in recent years. Previously it was a retreat reserved for those involved in the oil industries, or residing in Middle Eastern countries. Recently however it’s become an international hub for holidays of opulence.

Implications - With abundant oil wealth, Dubai is continuing to implement a range of ultra-modern developments. Free from financial limitations, Dubaichitecture is a showcase of human imagination and architectural innovation that is only increasing. The ideas stretch the limits in technology, sustainability and luxury.

Implications - People have long been attracted to the mysteries of marine life, and fascination with aquariums is seen world wide. Scheduled to open next year is the Hydropolis, a much anticipated luxury underwater hotel in Dubai which will include 220 suites submerged under 66 feet of water. The Hydropolis is being promoted as one of the world’s most extravagant tourist attractions of the near future intended to bring awareness of the sea.

The world has become a much smaller place for tourists, thanks to the ease of air travel. Travellers are seeking out new worlds to explore, forcing tourism providers to become more inventive in creating unique attractions and accommodations.

Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.

Implications - As a reaction against social media and the use of “fear” in marketing campaigns, consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture, photography, websites, travel destinations and tech tools that shut people out supersede revealing oneself to the public via social media sites.

Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.

Implications - For some, the ultimate escape is more mental than physical—thus, certain regions are boosting tourism by adding a whimsical element to their attractions, allowing consumers to revisit the more simple times of childhood. These infantile escapes are kid-inspired, yet are meant solely for adults. This provides consumers with a chance for full freedom from grown-up life, encouraging them to let loose and be kids again.