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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,938 more

Proximity Escape

Brands are launching local vacations and curated experiences during COVID-19

Trend - As traveling has substantially subsided during the ongoing pandemic, brands in the travel and hotel industry are launching special discounts, contests, and offers for unique experiences in one's vicinity. With features focusing exclusively on wellness, these initiatives are boasting a short-term change of pace for an individual or a small group.

Insight - Due to the government's orders, pertaining to health and safety during the COVID-19 pandemic, many individuals have diligently cancelled all non-essential travel plans and remained socially distant at home. As time goes on, consumers are becoming more and more restless in their personal quarters, especially if they share a space with family or roommates. Recognizing that they need a change of pace, many individuals are opting-in for short escapes that are convenient, safe, and nearby.
Workshop Question - How can your brand delight consumers with change during COVID-19?
5 Featured, 44 Examples:
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Date Range:
Jun 20 — Sep 20
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