The cosmetics industry encourages consumers to take political action
Trend - Many brands are taking advantage of their mass outreach to use their voice in light of political perspectives. The beauty industry plays a role by creatively making products to encourage consumers to exercise their voting rights.
Insight - As the social media-savvy Millennial and Gen Z demographics step into adulthood, they become more cognizant of their role in political issues. They are conscious of brands that are vocal about their political stance and shop in accordance with this to ensure they're living their political beliefs fully.
Insight - As the social media-savvy Millennial and Gen Z demographics step into adulthood, they become more cognizant of their role in political issues. They are conscious of brands that are vocal about their political stance and shop in accordance with this to ensure they're living their political beliefs fully.
Workshop Question - How is your brand using its voice to practice corporate social responsibility?
Trend Themes
1. Political Engagement Campaigns - More beauty brands are creating campaigns that encourage political participation, such as Lipslut's Impeach Lip Gloss and The Lip Bar's Bawse Voter Shade.
2. Charitable Makeup Products - Brands like LipSlut are donating all profits to COVID-19 relief efforts, a trend that highlights the importance of reflecting social responsibility through product offerings.
3. Free Products for Voter Participation - Companies like Alleyoop are collaborating with non-profits like Vote.org and giving free beauty products as incentive for pledged voters, a strategy that encourages a culture of civic participation among beauty consumers.
Industry Implications
1. Beauty & Cosmetics - Beauty brands are creating political and charitable product lines as a means of emboldening social responsibility and incentivizing political engagement.
2. Non-profit & Charity - The growth in charitable beauty products, especially cause-driven lipsticks by companies such as Lipslut and The Lip Bar, creates opportunities for collaborations between businesses and non-profits for the greater good.
3. Marketing & Advertising - Companies like Alleyoop are using campaigns like #WontBe53 to give back in efforts to resonate with the spirit of civic responsibility and encourage voting among women.
