Category
Fashion
Scaled Restraint
Trend cluster
Category
Political
Cosmetics
The cosmetics industry encourages consumers to take political action.
3.3
Trend score
Trend
What is the Political Cosmetics trend?
Political Cosmetics: Many brands are taking advantage of their mass outreach to use their voice in light of political perspectives. The beauty industry plays a role by creatively making products to encourage consumers to exercise their voting rights.
Insight
The consumer insight behind the Political Cosmetics trend
As the social media-savvy Millennial and Gen Z demographics step into adulthood, they become more cognizant of their role in political issues. They are conscious of brands that are vocal about their political stance and shop in accordance with this to ensure they're living their political beliefs fully.
Trend themes
Themes within the Political Cosmetics trend
Three behaviours holding the trend together01
Political Engagement Campaigns
More beauty brands are creating campaigns that encourage political participation, such as Lipslut's Impeach Lip Gloss and The Lip Bar's Bawse Voter Shade.
02
Charitable Makeup Products
Brands like LipSlut are donating all profits to COVID-19 relief efforts, a trend that highlights the importance of reflecting social responsibility through product offerings.
03
Free Products for Voter Participation
Companies like Alleyoop are collaborating with non-profits like Vote.org and giving free beauty products as incentive for pledged voters, a strategy that encourages a culture of civic participation among beauty consumers.
Industry implications
What the Political Cosmetics trend means for industry
Where the trend changes the playbookFor
Beauty & Cosmetics
Beauty brands are creating political and charitable product lines as a means of emboldening social responsibility and incentivizing political engagement.
For
Non-Profit & Charity
The growth in charitable beauty products, especially cause-driven lipsticks by companies such as Lipslut and The Lip Bar, creates opportunities for collaborations between businesses and non-profits for the greater good.
For
Marketing & Advertising
Companies like Alleyoop are using campaigns like #WontBe53 to give back in efforts to resonate with the spirit of civic responsibility and encourage voting among women.
Workshop question
How is your brand using its voice to practice corporate social responsibility?
Trend signals
Trend signals for Political Cosmetics
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 9%.
Popularity48%
Activity42%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Political Cosmetics trend
6 featured examples from Oct 24, 2019 to Jan 23, 2021CategoryFashion
Beauty-Focused Voting Campaigns
Alleyoop is Sharing Free Product with Those Who Pledge to Vote
Beauty brands can leverage voting campaigns to connect with their target audience and promote voter participation, while also giving back to their customers.
CategoryFashion
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
The beauty industry can use a socially conscious and philanthropic approach like LipSlut to help the COVID-19 pandemic relief efforts.
CategorySocial Good
Political Activism-Oriented Lipsticks
Lipslut's New Impeach Lip Gloss Supports Women in Politics
The beauty industry can explore disruptive innovation opportunities by incorporating political activism into their product offerings to cater to socially-conscious consumers.
CategoryFashion
Empowering Clean Lipsticks
SheSpoke's 'I'm Speaking' Collection Was Inspired by VP Kamala Harris
The clean beauty industry has an opportunity to capitalize on the growing demand for natural, eco-friendly and sustainable beauty products.
CategorySocial Good
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
The beauty industry can explore innovative collaborations, unique product offerings, and cause-related marketing strategies to engage consumers who are increasingly seeking produc…
CategoryFashion
Exclusive Voter Highlighters
Rituel de Fille's Exclusive Makeup is Unlocked By Registering to Vote
Beauty brands can leverage exclusive product launches to drive consumer engagement and promote social responsibility.
