Alleyoop is Sharing Free Product with Those Who Pledge to Vote
Laura McQuarrie — October 6, 2020 — Fashion
References: meetalleyoop & thezoereport
With its #WontBe53 voting campaign, Alleyoop reminds consumers that it took women nearly a century to earn the right to vote. After learning that 53% of non-voters in the last election were women, Alleyoop put together an initiative to support women ahead of Election Day.
In partnership with Vote.org, the beauty and body care brand is asking women to take the pledge to vote and doing so will give them the chance to claim one free Alleyoop product up to $20 in value.
As Alleyoop founder Leila Kashani told The Zoe Report, "We dove into research around why those women choose not to vote. We then realized that, in many instances, it involved being overworked, overwhelmed, time-starved, and feeling pressure from outside sources to conform to an outdated way of thinking—all things that we already currently talk about, and solve for, as a brand."
Image Credit: Alleyoop
In partnership with Vote.org, the beauty and body care brand is asking women to take the pledge to vote and doing so will give them the chance to claim one free Alleyoop product up to $20 in value.
As Alleyoop founder Leila Kashani told The Zoe Report, "We dove into research around why those women choose not to vote. We then realized that, in many instances, it involved being overworked, overwhelmed, time-starved, and feeling pressure from outside sources to conform to an outdated way of thinking—all things that we already currently talk about, and solve for, as a brand."
Image Credit: Alleyoop
Trend Themes
1. Empowering Voting Initiatives - Creating campaigns that incentivize voters by offering free products or services can help increase voter engagement and participation.
2. Targeted Voter Outreach - Analyzing demographic data and understanding the reasons behind non-voting can inform tailored initiatives to reach specific groups and encourage them to vote.
3. Brand Activism - Aligning with social and political causes through initiatives like voting campaigns can strengthen brand identity and resonate with socially-conscious consumers.
Industry Implications
1. Beauty and Body Care - Beauty brands can leverage voting campaigns to connect with their target audience and promote voter participation, while also giving back to their customers.
2. Non-profit / Social Impact - Collaborating with non-profit organizations like Vote.org can help drive social impact and advocate for important causes through innovative campaigns.
3. Market Research and Analytics - Companies specializing in market research and analytics can assist brands in gaining insights into voting behaviors and developing effective strategies for voter outreach.
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