Various platforms allow for the sharing of products and services between peers
Trend - Sharing platforms that allow people to share and exchange goods with their peers on the rise, with everything from P2P clothes-borrowing to subscription-sharing platforms now being popular among consumers.
Insight - The concept of pooling and sharing community resources is relatively new in the West, but it’s increasingly taking place online. The opportunities that community sharing in the digital space offer are beneficial to consumers who tend to socialize online, and break down barriers between those who have more difficulty accessing certain resources.
Insight - The concept of pooling and sharing community resources is relatively new in the West, but it’s increasingly taking place online. The opportunities that community sharing in the digital space offer are beneficial to consumers who tend to socialize online, and break down barriers between those who have more difficulty accessing certain resources.
Workshop Question - How could your brand facilitat P2P interactions?
Trend Themes
1. Sharing Economy Platforms - The demand for sharing platforms is growing, providing a prime opportunity for businesses to cater to the market needs of those who prefer borrowing over buying.
2. Social Trading & Investment Clubs - Investment social clubs that follow a popular social networking format and gamify the process of investing for both novice and experienced users is a growing phenomenon.
3. Subscription Sharing - Subscription sharing platforms like DoNotPay are on the rise since they allow users to share their subscription services without divulging their passwords.
Industry Implications
1. Retail Industry - Clothes-sharing platforms have transformed the way people rent out clothes and have created more options for people to refresh their look.
2. Food Delivery Industry - Delivery apps like Uber Eats have innovated by providing additional features such as the option to send food to friends, family, or coworkers.
3. Financial Services Industry - Investment clubs and social trading platforms are catering to millennials' interests while providing a collaborative approach to investing.
