Category
Tech
Delegated Interfaces
Trend cluster
Category
Shared
Platform
Various platforms allow for the sharing of products and services between peers.
3.9
Trend score
Trend
What is the Shared Platform trend?
Shared Platform: Sharing platforms that allow people to share and exchange goods with their peers on the rise, with everything from P2P clothes-borrowing to subscription-sharing platforms now being popular among consumers.
Insight
The consumer insight behind the Shared Platform trend
The concept of pooling and sharing community resources is relatively new in the West, but it’s increasingly taking place online. The opportunities that community sharing in the digital space offer are beneficial to consumers who tend to socialize online, and break down barriers between those who have more difficulty accessing certain resources.
Trend themes
Themes within the Shared Platform trend
Three behaviours holding the trend together01
Sharing Economy Platforms
The demand for sharing platforms is growing, providing a prime opportunity for businesses to cater to the market needs of those who prefer borrowing over buying.
02
Social Trading & Investment Clubs
Investment social clubs that follow a popular social networking format and gamify the process of investing for both novice and experienced users is a growing phenomenon.
03
Subscription Sharing
Subscription sharing platforms like DoNotPay are on the rise since they allow users to share their subscription services without divulging their passwords.
Industry implications
What the Shared Platform trend means for industry
Where the trend changes the playbookFor
Retail Industry
Clothes-sharing platforms have transformed the way people rent out clothes and have created more options for people to refresh their look.
For
Food Delivery Industry
Delivery apps like Uber Eats have innovated by providing additional features such as the option to send food to friends, family, or coworkers.
For
Financial Services Industry
Investment clubs and social trading platforms are catering to millennials' interests while providing a collaborative approach to investing.
Workshop question
How could your brand facilitat P2P interactions?
Trend signals
Trend signals for Shared Platform
Trend score 3.9 out of 10, from popularity 63%, activity 44%, freshness 9%.
Popularity63%
Activity44%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shared Platform trend
4 featured examples from May 7 to Sep 14, 2020CategoryBusiness
Clothes-Sharing Platforms
Wardrobe Helps People Rent Out Clothes from Their Closet
Disruptive innovation opportunity: Establishing a new industry focused on enabling individuals to share and rent clothing items, disrupting the traditional fashion retail model.
CategoryBusiness
Food-Sharing Platform Updates
Uber Eats Makes it Easier to Send Food to Loved Ones
Food delivery companies will need to adapt to the new food gifting trend and offer features that meet these new customer needs.
CategoryBusiness
Investment Social Club Platforms
Voleo Lets Friends Invest Together, Partner on Trades and More
Opportunity for FinTech companies to develop social club investing platforms and gamified investment tools.
CategoryTech
Subscription Sharing Platforms
DoNotPay Now Offers a Subscription Sharing Extension
Disruptive innovation opportunity in the technology industry with the development of subscription sharing platforms and AI tools.
