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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,876 more

Healthy Instant

Instant coffee brands are highlighting the health benefits in their products

Trend - Brands are elevating the instant coffee experience to serve not only convenience and efficiency but also nutrition. These health-focused product ranges are supplemented by special ingredients like CBD, mushrooms, and more.

Insight - Consumers with busy lifestyles understand the importance of keeping healthy, both physically and mentally, and their awareness is sharpened by the ongoing wellness movement that emphasizes the importance of self-care. Since convenience is incredibly important to this demographic, individuals are prioritizing healthier choices in products that enable them to save time. This allows consumers to feel better supported, without adding any more stress—pertaining to preparation or cleaning—to their day-to-day.
Workshop Question - How might your brand combine convenience with health and wellness?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
16,325 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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