Category
Fashion
Scaled Restraint
Trend cluster
Category
Psych
Reframe
Designers are channeling difficult human emotions and the importance of acceptance.
5.5
Trend score
Trend
What is the Psych Reframe trend?
Psych Reframe: Contemporary designers are referring to problematic societal norms that are excusatory and harmful to people's perception of self. These concepts are realized through high-tech fashion or sculptural jewelry that seeks to directly or indirectly affect one's psychological state.
Insight
The consumer insight behind the Psych Reframe trend
Contemporary consumers are increasingly coming to the awareness that traditional societal narratives and what is held as the "status quo" are harmful—if not directly to one's self then to others in the community and especially to people who are marginalized. Either motivated by a sense of guilt or by duty to make the world a better place, individuals are looking to remedy the situation by placing more focus on healing and acceptance, as well as by building safer spaces.
Trend themes
Themes within the Psych Reframe trend
Three behaviours holding the trend together01
Focus on Healing and Acceptance
Contemporary consumers are increasingly looking to remedy harmful societal norms by placing more focus on healing and acceptance, as well as by building safer spaces.
02
AI Fashion and Wearables
Wearable technology and AI fashion continue to be innovative extensions of artificial intelligence technology with potential to streamline data collection and interpretation across various industries, including healthcare.
03
Materiality to Feelings
Designers are increasingly exploring different states of mind and giving materiality to personal experiences and emotional turbulences.
Industry implications
What the Psych Reframe trend means for industry
Where the trend changes the playbookFor
Fashion and Wearable Technology
Fashion trendsetters and wearable technology manufacturers can look to designing emotionally intelligent clothing, psychosocial adjustment jewelry lines and multi-sensory wearable rehabilitation technology.
For
Healthcare Industry
Healthcare professionals and rehabilitation clinics can explore the potential of wearable technology for stroke rehabilitation, physical therapy and monitoring patient's mental state.
For
Artificial Intelligence Industry
AI industry professionals and researchers can benefit from exploring the design and development of AI fashion and wearable technology care solutions for a range of applications.
Workshop question
How might your brand build safer spaces for individuals?
Trend signals
Trend signals for Psych Reframe
Trend score 5.5 out of 10, from popularity 79%, activity 77%, freshness 9%.
Popularity79%
Activity77%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Psych Reframe trend
5 featured examples from Jul 30, 2018 to Sep 11, 2020CategoryArt & Design
Psychosocial Adjustment Jewelry Lines
Studio Ching-Hui Yang Seeks to Challenge Societal Norms
Opportunity for designers to create inclusive fashion lines that challenge societal norms and promote acceptance.
CategoryEco
Emotionally Intelligent Clothing
Beatrice Sangster-Bullers Dabbles in AI Fashion & Smart Clothing
The fashion industry can integrate smart sensor technology and sustainable material innovations to create clothing that enhances emotional expression and connect with consumers on…
CategoryArt & Design
Mental State-Translating Fashion Collections
Violet Zhou Explores Different States of Mind
Fashion designers can integrate wearable technology, new materials, and textile innovation to create clothes that reflect and respond to the wearer's emotional state.
CategoryTech
Wearable Stroke Rehabilitation Technology
Constructing Connectivity Releases a Multi-sensory Tool
Disruptive innovation opportunities in developing wearable devices and tools for rehabilitation and therapy.
CategoryArt & Design
Psychologically Disruptive Masks
This 'Masque' Alters a Person's Perception of Themselves
The advancements in AI technology could lead to future innovations in the creation of psychologically disruptive products and experiences.
