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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,876 more

Blurred Cosmetic

Makeup products are adapted with blurring capabilities that mimic filters

Trend - Makeup products that range from highlighters to foundations are being adapted with “blurring” formulations that are inspired by the blurring and filtering techniques often used in pictures for social media now.

Insight - For Millennials and Gen Z, the influence of social media is so vast that when it comes to appearance-based values, it’s social media that now drives the beauty and skincare space. This shift has resulted in people wanting to mimic the same things they see online into their day-to-day appearances and routines.
Workshop Question - How is your brand taking cues from trends on social media?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
28,546 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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