Makeup products are adapted with blurring capabilities that mimic filters
Trend - Makeup products that range from highlighters to foundations are being adapted with “blurring” formulations that are inspired by the blurring and filtering techniques often used in pictures for social media now.
Insight - For Millennials and Gen Z, the influence of social media is so vast that when it comes to appearance-based values, it’s social media that now drives the beauty and skincare space. This shift has resulted in people wanting to mimic the same things they see online into their day-to-day appearances and routines.
Insight - For Millennials and Gen Z, the influence of social media is so vast that when it comes to appearance-based values, it’s social media that now drives the beauty and skincare space. This shift has resulted in people wanting to mimic the same things they see online into their day-to-day appearances and routines.
Workshop Question - How is your brand taking cues from trends on social media?
Trend Themes
1. Blurred Cosmetics - The trend of blurring and filtering techniques in pictures for social media is causing makeup products to adapt with 'blurring' formulations that appeal to Millennials and Gen Z.
2. Skincare-infused Makeup Products - The crossover between makeup and skincare is causing brands to create 'hybrid' foundation products with ingredients like coconut milk and hyaluronic acid.
3. Soft-focus Effect - The use of light-reflecting pearls in makeup products is creating a 'soft-focus' effect that blurs imperfections and creates a radiant glow.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from creating hybrid products that merge makeup and skincare, appealing to consumers who value efficiency and multi-tasking.
2. Travel - The travel industry can benefit from compact and environmentally friendly makeup packaging that helps free up valuable room in makeup bags and suitcases.
3. Technology - The technology industry can benefit from developing online tools that help consumers find their ideal shade and compare products with similar tones and finishes.
