Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smart
Testing
Tech companies are introducing solutions for safe and hygienic COVID-19 screening.
3.2
Trend score
Trend
What is the Smart Testing trend?
Smart Testing: While testing centers were built with rapid speed at the beginning of the pandemic, tech brands are now updating the procedures by introducing smart technology that increases the degree of safety for both patients, as well as the medical staff administering the test.
Insight
The consumer insight behind the Smart Testing trend
While in some spaces, individuals who get tested for COVID-19 do so because of a spike in cases in their region, elsewhere, people go to get screened in order to responsibly leave the city or country. In both of these instances, a demand is created for more efficient and safe testing as consumers look for ways to alleviate the associated anxieties. With the knowledge that technology is capable of providing various benefits in this space, individuals look to high-tech environments to feel a sense of calm and security.
Trend themes
Themes within the Smart Testing trend
Three behaviours holding the trend together01
Smart Testing
The introduction of smart technology in COVID-19 testing centers increases the degree of safety for both patients and medical staff.
02
Autonomous Testing Transportation
Using autonomous vehicles to transport COVID-19 tests reduces the need for human-to-human contact and helps to slow the spread of the virus.
03
Robot Facility Mapping
Using robots like Boston Dynamics' Spot Robots to map a facility can streamline the process of facility mapping and provide updated models for engineers.
Industry implications
What the Smart Testing trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry can adopt smart testing and autonomous testing transportation to promote efficiency, safety and productivity in COVID-19 screening.
For
Manufacturing Industry
The Manufacturing industry can adopt robot facility mapping to assess and improve the efficiency of their production facility.
For
Technology Industry
The Technology industry can collaborate with healthcare and architecture firms to design citizen care pods to support a safe responsible recovery for Governments, businesses, and communities.
Workshop question
How might your brand utilize technology to ensure consumer safety during the pandemic?
Trend signals
Trend signals for Smart Testing
Trend score 3.2 out of 10, from popularity 57%, activity 30%, freshness 9%.
Popularity57%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smart Testing trend
4 featured examples from Mar 30 to Sep 11, 2020CategoryAutos
Autonomous Test Transportation
The Mayo Clinic is Using Autonomous Vehicles to Move COVID-19 Tests
The transportation industry has the potential to disrupt traditional logistics and delivery models by employing the use of autonomous vehicles for medical transport and last-mile…
CategoryLifestyle
Citizen Care Pods
This Care Pod Combines High-Tech and a Modular Design to Ensure Safety
Opportunity to design and construct modular, flexible, and technologically advanced structures for various applications including healthcare.
CategoryTech
Portable Virus Testing Machines
Abbott's Device Can Provide COVID-19 Test Results in Five Minutes
The fast test results provided by Abbott's portable virus testing machine present a disruptive innovation opportunity in the medical diagnostics industry.
CategoryAutos
Robot Facility Mapping
Ford Will Use Two Spot Robots Fro Boston Dynamics to Map a Facility
Automotive manufacturers can adopt robotic facility mapping to streamline processes and enhance productivity in their manufacturing plants.
