Coffee brands are utilizing "snapchill technology" to emphasize flavor and aroma
Trend - "Snapchilling" is a method of brewing that can cool drinks from 140 degrees to 40 degrees in 60 seconds. Compared to traditional techniques, the specialized process allows for the cold brew to retain a stronger aroma and flavor. As a result, brands are currently deploying "snapchilled" devices and coffee.
Insight - Many contemporary consumers—especially Millennials and Gen Z—are prioritizing high-quality products that deliver a premium experience, a greater level of pleasure, and even some benefits. Given the vast number of options on the market, individuals embark on a quest to discover the best versions of their favorite products. This creates a demand for new technologies and methods of production that can satisfy consumer expectations.
Insight - Many contemporary consumers—especially Millennials and Gen Z—are prioritizing high-quality products that deliver a premium experience, a greater level of pleasure, and even some benefits. Given the vast number of options on the market, individuals embark on a quest to discover the best versions of their favorite products. This creates a demand for new technologies and methods of production that can satisfy consumer expectations.
Workshop Question - How could you elevate the product experience of your offering?
Trend Themes
1. Snapchill Technology - Snapchill technology is revolutionizing the way coffee brands brew and chill coffee, resulting in a premium experience for the consumer.
2. Premiumization - Consumers are prioritizing high-quality products that deliver a premium experience, creating a demand for new technologies and methods of production.
3. Convenience - The rise of cold brew coffee and the development of Snapchill technology allows for retailers to provide the same high-quality experience as traditional methods, but in a fraction of the time, catering to consumers' demands for convenience.
Industry Implications
1. Coffee Industry - Snapchill technology and the demand for premiumization offer opportunities for coffee brands to differentiate themselves and capture consumers who want a high-quality coffee experience.
2. Technology Industry - The development of Snapchill technology highlights the need for new technologies in the food and beverage industry to meet consumers' increasing demands for high-quality and convenient products.
3. Packaging Industry - The collaboration between Elemental Beverage and coffee companies to brew, chill, can, and ship high-quality coffee highlights the need for innovative packaging solutions to preserve product quality and enhance consumer experience.
