Snapchill Technology was developed by David M. Dussault, an MIT graduate and the co-founder and Chief Alchemist of the Elemental Beverage Company. According to the company, "Snapchill Technology allows an unparalleled tasting experience that delivers a new depth, flavor and freshness of coffee that can only be released by rapidly cooling it to lower temperatures." Snapchilling is said to preserve the flavor of hot coffee, which is highly volatile and aromatic at a hot temperature.
The patented technology is useful for preserving and enhancing the unique flavors of coffee without oxidation, dilution or additives, offering a cold coffee drinking experience that provides significantly more depth than usual. With Snapchilling, liquids are cooled at an extremely fast rate, reaching temperatures as low as -10°F within mere minutes.