Category
Lifestyle
Assisted Choices
Trend cluster
Category
Functional
Floor
Furniture brands are launching products designed to be used on the floor.
4.6
Trend score
Trend
What is the Functional Floor trend?
Functional Floor: North American brands in the furniture space are leveraging international design cues with the launch of floor-based sleeping and sitting furniture. These pieces, ranging from traditional floor-based mattresses to corduroy floor pillows, are purported to provide a more comfortable experience and alleviate back and neck pains.
Insight
The consumer insight behind the Functional Floor trend
Floor-seating has been popular in various regions throughout the world including Japan, India, and Brazil. Thanks to their influence, the practice has become more prominent in North America, especially as consumers continue to live in smaller dwellings. Consumers who live in cities generally have smaller spaces like apartments, townhouses, and condos, so space-saving and optimizing solutions are an appealing choice for this demographic.
Trend themes
Themes within the Functional Floor trend
Three behaviours holding the trend together01
Floor-based furniture
Furniture brands are offering floor-based furniture solutions inspired by international design cues, perfect for smaller dwellings.
02
Recycled furniture
Brands are creating innovative seating solutions from recycled mattress filling, thus limiting textile waste.
03
Handmade plush toys
Etsy retailers are offering handmade plush toys and pillows, inspired by oceanic creatures and whimsical designs.
Industry implications
What the Functional Floor trend means for industry
Where the trend changes the playbookFor
Furniture industry
The furniture industry can explore offering innovative floor-based solutions, inspired by international design cues.
For
Textile industry
The textile industry can leverage recycled mattress filling to create innovative and sustainable seating solutions.
For
Handmade crafts industry
The handmade crafts industry can offer creative plush toys, inspired by the oceanic world and whimsical designs.
Workshop question
How could your brand better customize its product/service to consumers living in smaller dwellings?
Trend signals
Trend signals for Functional Floor
Trend score 4.6 out of 10, from popularity 56%, activity 75%, freshness 9%.
Popularity56%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Functional Floor trend
5 featured examples from May 25, 2019 to Sep 11, 2020CategoryArt & Design
Traditional Floor-Based Mattresses
The MAXYOYO Japanese Floor Mattress Alleviates Tension
There is an opportunity to tap into a market that seeks traditional and minimalistic Japanese-inspired mattresses for comfortable sleeping.
CategoryLife-Stages
Comfy Crustacean Floor Pillows
The XXL Sand Crab Handmade Plush Toy is Perfect for Play or Naps
Disruptive innovation opportunity: Integrate augmented reality technology into plush toys, offering children an interactive and educational play experience.
CategoryEco
Textile Waste Floor Seats
The Pressing Matters Floor Lounger is Made with Mattress Filling
The sustainable design features of the Pressing Matters Floor Lounger showcase the value of incorporating environmentally conscious production methods and recycled materials in fu…
CategoryArt & Design
Corduroy Floor Pillows
Urban Outfitters Unveils the New Washed Corduroy Floor Pillow
The home decor industry can leverage the growing interest in unique and functional decor pieces to create innovative designs that cater to different tastes and lifestyles.
CategoryArt & Design
Scandinavian Crib Bed Houses
The South Shore Sweedi Bed Helps Toddlers Transition Out the Crib
Opportunity for furniture manufacturers to design and produce innovative sleep solutions for toddlers.
