More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Insight - Many lost their job because of the COVID-19 pandemic and some individuals—those who were fortunate enough to be in a good financial position—have decided to channel their energy into starting their own business. For many, this might be a long-time dream, while for others, it might be motivated by an obstacle they were trying to overcome during the pandemic. This, in turn, creates a demand for various resources and coaching opportunities, allowing consumers to feel more confident in planning and managing their idea's execution.
Insight - Many lost their job because of the COVID-19 pandemic and some individuals—those who were fortunate enough to be in a good financial position—have decided to channel their energy into starting their own business. For many, this might be a long-time dream, while for others, it might be motivated by an obstacle they were trying to overcome during the pandemic. This, in turn, creates a demand for various resources and coaching opportunities, allowing consumers to feel more confident in planning and managing their idea's execution.
Workshop Question - How might your brand support budding entrepreneurs?
Trend Themes
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Entrepreneurship Support Campaigns — Businesses are launching campaigns and resources that offer important information and coaching for starting one's own business amid COVID-19 pandemic.
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Financial Literacy Courses — Free online financial literacy courses have emerged as many have been gravely affected by the COVID-19 pandemic which kickstarted a recession.
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Integrated Schedule Management Apps — User-friendly mobile apps designed to help small businesses and entrepreneurs manage their busy schedules with an integrated platform.
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Humorous Entrepreneurial Ad Campaigns — Ad campaigns that humorously encourage consumers to take the plunge and launch their business idea amid the COVID-19 pandemic.
Industry Implications
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Business Coaching & Mentoring — A potential area of disruptive innovation is developing new business coaching and mentoring models and resources that cater to individuals who are interested in becoming entrepreneurs amid the pandemic.
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Edtech — Online financial literacy courses, targeting a variety of age groups, are an area of innovative disruption for education technology companies during COVID-19 pandemic.
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Fintech — Integrating user-friendly payment options, like Stripe and Apple Pay, with schedule management apps may be a profitable area of innovation for fintech companies.
4 Featured, 36 Examples:
74,347 Total Clicks
Date Range:
May 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
