Secret Deodorant's 'Strong in the Fire' ad highlights the brand's high-performance products and aims to empower women.
The commercial stars Nykeba Banks, a dedicated firefighter, mom and veteran who relies on Secret Deodorant products to stay fresh while on the job. Secret Deodorant's Clinical Strength formula goes on invisible with one application doing the work of two applications of a leading competitor's product. The product is a go-to for Banks who can sometimes be on call 24 hours a day and who can carry up to 60 pounds of gear per shift.
This empowering ad is marketed with an #AllStrengthNoSweat hashtag and celebrates strength without the sweat. By using real-life testimonials from strong women who work physically demanding jobs, Secret Deodorant spotlights its leading clinical strength product and its proven results.