Brands in technology spaces are launching virtual musicians
Trend - Brands in the gaming and technology space are launching virtual bands compromised of digitized characters. These virtual bands cater to a range of consumers by curating albums in a variety of genres like hip-hop, metal, and K-pop and often feature well-established video game characters as leads. These characters are all created to have unique characteristics and personalities to help viewers better identify with the bandmates.
Insight - Younger generations of today are completely immersed in the digital world, having spent their youth engaging in online activities like social media and video games. Since platforms like radio and cable tv are less frequently used by these consumers, brands are adapting their products and services to reach consumers on their preferred platforms. These consumers are already extremely familiarized with digital characters and readily accept new offerings that incorporate these figures.
Insight - Younger generations of today are completely immersed in the digital world, having spent their youth engaging in online activities like social media and video games. Since platforms like radio and cable tv are less frequently used by these consumers, brands are adapting their products and services to reach consumers on their preferred platforms. These consumers are already extremely familiarized with digital characters and readily accept new offerings that incorporate these figures.
Workshop Question - How is your brand leveraging technology to reach consumers on their preferred platforms?
Trend Themes
1. Virtual Bands - Brands are launching virtual bands compromised of digitized characters to cater to younger generations who are completely immersed in the digital world and familiarized with digital characters.
2. Gaming and Pop Culture Crossover - As gaming continues to intersect with pop culture, we can expect to see more strategic launches featuring popular gaming characters, making these avatars more relatable and interesting to consumers.
3. AI-driven Virtual Musicians - The emergence of AI-driven virtual musicians like Auxuman's collective is a new trend that uses a combination of internet data, artificial intelligence, and generative tools to develop their own original compositions.
Industry Implications
1. Music Industry - The music industry can take advantage of the trend toward virtual musicians to reach younger digital natives who are deeply engaged in online activities like gaming and social media.
2. Gaming Industry - The gaming industry can leverage the trend of virtual bands to create more engaging and immersive experiences for players, and to further solidify gaming's position in mainstream pop culture.
3. Artificial Intelligence Industry - The development of AI-driven virtual musicians shows the potential for AI in music composition and opens up new opportunities for the advancement of AI in the entertainment industry.
4 Featured, 31 Examples:
40,196 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
Average
Consumer Insight Topics:
