Virtual
Bands

Virtual Bands: Brands in the gaming and technology space are launching virtual bands compromised of digitized characters. These virtual bands cater to a range of consumers by curating albums in a variety of genres like hip-hop, metal, and K-pop and often feature well-established video game characters as leads. These characters are all created to have unique characteristics and personalities to help viewers better identify with the bandmates.

Younger generations of today are completely immersed in the digital world, having spent their youth engaging in online activities like social media and video games. Since platforms like radio and cable tv are less frequently used by these consumers, brands are adapting their products and services to reach consumers on their preferred platforms. These consumers are already extremely familiarized with digital characters and readily accept new offerings that incorporate these figures.