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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,873 more

Self-Sanitizing Expanded

Brands are increasing the availability & variety of self-sanitizing goods

Trend - The concept of self-sanitation has been employed in everyday products for added functionality and convenience for quite some time. In the age of COVID-19, brands are extending this feature to include other products such as clothing textiles, packaging, different equipment, and so on.

Insight - Since the beginning of the COVID-19 pandemic, consumers all over the world have shifted the focus in their everyday lives and have begun paying close attention to things like distance, safety, and hygiene. Tired of being vigilant at all times, individuals are communicating a need for products that will alleviate some of the stress—whether that be through alerts or special functionality. As a result, consumers do not only feel calmer and less overwhelmed but also enjoy a sense of reassurance.
Workshop Question - How might your brand soothe consumer needs during the pandemic?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
153,057 Total Clicks
Date Range:
Aug 19 — Sep 20
Trending:
This Month and V. Hot
Consumer Insight Topics:

Featured Examples

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