Brands are increasing the availability & variety of self-sanitizing goods
Trend - The concept of self-sanitation has been employed in everyday products for added functionality and convenience for quite some time. In the age of COVID-19, brands are extending this feature to include other products such as clothing textiles, packaging, different equipment, and so on.
Insight - Since the beginning of the COVID-19 pandemic, consumers all over the world have shifted the focus in their everyday lives and have begun paying close attention to things like distance, safety, and hygiene. Tired of being vigilant at all times, individuals are communicating a need for products that will alleviate some of the stress—whether that be through alerts or special functionality. As a result, consumers do not only feel calmer and less overwhelmed but also enjoy a sense of reassurance.
Insight - Since the beginning of the COVID-19 pandemic, consumers all over the world have shifted the focus in their everyday lives and have begun paying close attention to things like distance, safety, and hygiene. Tired of being vigilant at all times, individuals are communicating a need for products that will alleviate some of the stress—whether that be through alerts or special functionality. As a result, consumers do not only feel calmer and less overwhelmed but also enjoy a sense of reassurance.
Workshop Question - How might your brand soothe consumer needs during the pandemic?
Trend Themes
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Self-sanitizing Products — Brands have responded to consumer needs with a variety of self-sanitizing products, including textiles, workout equipment, and jackets.
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Connected Kitchen Solutions — The 'SmartChop' cutting board addresses the trend toward connected kitchen solutions.
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Innovative Textile Coatings — Muse Nanobots has developed an innovative nanotech-coating that can turn any surface into a self-sanitizing textile.
Industry Implications
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Home Goods — The demand for self-sanitizing products has increased the need for innovative home goods, such as connected kitchen appliances and cutting boards that also sanitize.
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Fitness and Wellness — The Reaxing 'One-Infinity-One' workout equipment addresses the shift toward all-in-one workout solutions, as well as the need for self-sanitizing equipment in busy gyms and hotels.
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Textile and Clothing Manufacturing — The demand for self-sanitizing textiles has created an opportunity for textile and clothing manufacturers to develop new antimicrobial coatings and materials.
