Category
Tech
Delegated Interfaces
Trend cluster
Category
Self-Sanitizing
Expanded
Brands are increasing the availability & variety of self-sanitizing goods.
6.2
Trend score
Trend
What is the Self-Sanitizing Expanded trend?
Self-Sanitizing Expanded: The concept of self-sanitation has been employed in everyday products for added functionality and convenience for quite some time. In the age of COVID-19, brands are extending this feature to include other products such as clothing textiles, packaging, different equipment, and so on.
Insight
The consumer insight behind the Self-Sanitizing Expanded trend
Since the beginning of the COVID-19 pandemic, consumers all over the world have shifted the focus in their everyday lives and have begun paying close attention to things like distance, safety, and hygiene. Tired of being vigilant at all times, individuals are communicating a need for products that will alleviate some of the stress—whether that be through alerts or special functionality. As a result, consumers do not only feel calmer and less overwhelmed but also enjoy a sense of reassurance.
Trend themes
Themes within the Self-Sanitizing Expanded trend
Three behaviours holding the trend together01
Self-Sanitizing Products
Brands have responded to consumer needs with a variety of self-sanitizing products, including textiles, workout equipment, and jackets.
02
Connected Kitchen Solutions
The 'SmartChop' cutting board addresses the trend toward connected kitchen solutions.
03
Innovative Textile Coatings
Muse Nanobots has developed an innovative nanotech-coating that can turn any surface into a self-sanitizing textile.
Industry implications
What the Self-Sanitizing Expanded trend means for industry
Where the trend changes the playbookFor
Home Goods
The demand for self-sanitizing products has increased the need for innovative home goods, such as connected kitchen appliances and cutting boards that also sanitize.
For
Fitness and Wellness
The Reaxing 'One-Infinity-One' workout equipment addresses the shift toward all-in-one workout solutions, as well as the need for self-sanitizing equipment in busy gyms and hotels.
For
Textile and Clothing Manufacturing
The demand for self-sanitizing textiles has created an opportunity for textile and clothing manufacturers to develop new antimicrobial coatings and materials.
Workshop question
How might your brand soothe consumer needs during the pandemic?
Trend signals
Trend signals for Self-Sanitizing Expanded
Trend score 6.2 out of 10, from popularity 88%, activity 90%, freshness 9%.
Popularity88%
Activity90%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Sanitizing Expanded trend
4 featured examples from Aug 13, 2019 to Sep 15, 2020CategoryLifestyle
Self-Sanitizing Workout Equipment
The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet
The fitness equipment industry should explore and incorporate the development of all-in-one workout equipment, self-sanitizing equipment, and compact fitness equipment to meet con…
CategoryArt & Design
Smart Self-Sanitizing Cutting Boards
The 'SmartChop' Has a Built-in Scale, Timer and More
Developing innovative kitchen gadgets that enhance convenience and efficiency in food preparation.
CategoryBusiness
Self-Sanitizing Textiles
Muse Nanobots Develops an Innovative Coating for Textiles
Companies in the textile manufacturing industry have an opportunity to adapt to the demand for self-sanitizing textiles by integrating nanotech coatings into their production proc…
CategoryFashion
Self-Sanitizing Jackets
The JUST 5 Multi-Functional Jacket Features HeiQ Viroblock Technology
The fashion and apparel industry can explore opportunities to integrate antimicrobial and self-sanitizing technologies into their product offerings.
