Brands are launching specialized packaging and devices to boost convenience
Trend - Brands—especially those in the beauty industry—are launching pouches and accessories for at-home use that are intended to hold products upside down, making it easier for consumers to use up the entirety of a bottle or tube. Through this design, companies are emphasizing convenience and waste reduction.
Insight - Given their busy lifestyles, contemporary consumers are prioritizing convenience and organization in their personal spaces. This, in turn, allows individuals to feel less overwhelmed in their day-to-day activities. Since climate change is an increasing worry for many, consumers simultaneously look for products that are focused on sustainability, but ones that will continue to offer the desired practicality.
Insight - Given their busy lifestyles, contemporary consumers are prioritizing convenience and organization in their personal spaces. This, in turn, allows individuals to feel less overwhelmed in their day-to-day activities. Since climate change is an increasing worry for many, consumers simultaneously look for products that are focused on sustainability, but ones that will continue to offer the desired practicality.
Workshop Question - How might your brand bring together convenience and sustainability?
Trend Themes
1. Upside-down Packaging - Brands are launching packaging and accessories that hold products upside down, emphasizing convenience and waste reduction.
2. Multi-functional Organizers - Products that offer organization and convenience for busy consumers who prioritize practicality and sustainability.
3. Bottle-emptying Kits - Innovative solutions like bottle-emptying kits help consumers get the most value out of their products and reduce waste.
Industry Implications
1. Personal Care - The personal care industry is incorporating upside-down packaging and eco-refill pump packaging to address consumer needs for convenience and sustainability.
2. Home Organization - The home organization industry is incorporating multi-functional organizers that solve the problem of cluttered spaces and offer practicality for busy lifestyles.
3. Retail Packaging - Retail packaging and product design industries are shifting towards eco-conscious and user-friendly solutions like bottle-emptying kits that provide value and convenience for consumers.
4 Featured, 33 Examples:
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Date Range:
Aug 20 — Sep 20
Trending:
V. Hot
Consumer Insight Topics:
