The Raku-raku Switch Turns Refill Pouches into the Primary Packaging
Laura McQuarrie — August 27, 2020 — Eco
References: kao & cosmeticsbusiness
To reduce household waste, consumers are investing in everything from shampoo to laundry detergent in formats that can be refilled with the purchase of refill pouches. Now, Kao Corporation is introducing the Raku-raku Switch so that refill pouches have the potential to become the primary packaging.
With this refill pouch attachment, there's a 50% reduction in plastic waste that occurs in comparison to using a plastic bottle with a traditional pump dispenser. As well as helping to cut down on waste and save consumers from having to purchase products and their refills separately, the solution helps to keep air and water out to make experience with personal care products even more sanitary.
Kao Corporation is introducing this innovative, waste-reducing packaging solution with the Bioré Body Lotion for Wet Skin.
Image Credit: Kao Corporation
With this refill pouch attachment, there's a 50% reduction in plastic waste that occurs in comparison to using a plastic bottle with a traditional pump dispenser. As well as helping to cut down on waste and save consumers from having to purchase products and their refills separately, the solution helps to keep air and water out to make experience with personal care products even more sanitary.
Kao Corporation is introducing this innovative, waste-reducing packaging solution with the Bioré Body Lotion for Wet Skin.
Image Credit: Kao Corporation
Trend Themes
1. Eco-refill Packaging - The Raku-raku Switch attachment allows refill pouches to become the primary packaging, reducing plastic waste by 50%.
2. Single-use Reduction - Consumers are investing in refillable formats to cut down on waste and save on purchasing products and refills separately.
3. Sanitary Personal Care - The Raku-raku Switch helps keep air and water out of personal care products, providing a more sanitary experience.
Industry Implications
1. Personal Care - The Raku-raku Switch attachment is introduced with the Bioré Body Lotion for Wet Skin, showcasing its potential in the personal care industry.
2. Home Cleaning - Refillable formats are also popular in the home cleaning industry, reducing single-use plastic waste.
3. Beauty and Cosmetics - Eco-refill packaging offers disruptive innovation opportunities in the beauty and cosmetics industry, allowing for reduced waste and more sustainable packaging solutions.
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