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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

COVID Verified

Brands and organizations are battling the spread of misinformation during COVID-19

Trend - Since March, mainstream Western media has covered COVID-19 content in high volumes and many have taken to social media to share about the virus, creating a bigger opportunity for misinformation. To remedy this, organizations are going beyond traditional fact-checking platforms and are aiming to engage consumers directly with authentic information through building community, centered around experts and verification.

Insight - In recent years, individuals have become aware of the dangers of fake news and as a result, many are increasingly skeptical about the information they consume, both online and in print. COVID-19 has caused people to do a lot of research, pertaining to the virus itself, its effect on other countries, the political responses to the pandemic, and so on. Because of this desire of wanting to understand and better educate themselves in the pandemic, individuals are looking for trustworthy and verified information.
Workshop Question - How can your brand combat the spread of fake news?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 18 Examples:
6,803 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

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