Canadian Women's Foundation's 'Join the Tireless' campaign celebrates gender equality while showcasing the hard work it took to get there and the work that still needs to be done.
Stressing that "the road to gender equality has been long" even with the efforts of supporters, the campaign invites viewers to take action at JoinTheTireless.ca. The foundation also aims to raise awareness during occasions like International Women’s Day, Gender Equality Week and Equal Pay Day and keeps the public informed or ways they can show their advocacy.
Join the Tireless spotlights women of all ages and races, describing how being tireless in their pursuit for gender equality doesn't mean they're not tired. The campaign celebrates women's perseverance and resilience while sharing Canadian Women's Foundation's core message with the masses.