Category
Tech
Delegated Interfaces
Trend cluster
Category
Evolved
Screening
Movie theatre experiences adapt to unusual circumstances.
4.6
Trend score
Trend
What is the Evolved Screening trend?
Evolved Screening: Movie screenings and premieres are taking on new forms as brands continue to take precautions with how they sell and present to customers. These updated formats include everything from in-game screenings to pop-up theatres.
Insight
The consumer insight behind the Evolved Screening trend
Now that they’re somewhat limited in their options, consumers have become accustomed to more creative adaptations of the recreational activities that were once so normal to them. People now expect that brands take into account their safety and security before they choose to engage with their products and services.
Trend themes
Themes within the Evolved Screening trend
Three behaviours holding the trend together01
Virtual Events
The pandemic has given birth to a rise in virtual events. The ability to virtually connect for entertainment and things other than work, has given way to many creative solutions for business owners.
02
Pop-Up Sites
The mobility of pop-up sites in various unique physical locations is taking over as an innovative event solution, encouraging interaction from customers and converging events with different business industries.
03
In-Game Screenings
The rise of gaming and in-game experiences have generated a new medium for storytelling. These screenings have allowed brands to meet new audiences, with an interactive experience for them to enjoy.
Industry implications
What the Evolved Screening trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment businesses that have been negatively impacted by the pandemic can capitalize on virtual and pop-up events to keep customers engaged.
For
Technology
Advancements in technology have allowed for unique event experiences that merge in-person and digital experiences in ways that were never possible before.
For
Marketing
Marketers can use these new, innovative solutions for events to create a hybrid technique that defines their brand as eclectic and allows them to connect with audiences in new ways.
Workshop question
How is your brand prioritizing safety for its more cautious or at-risk customers?
Trend signals
Trend signals for Evolved Screening
Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 9%.
Popularity69%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Evolved Screening trend
4 featured examples from Jun 26 to Sep 13, 2020CategoryMarketing
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
Integrating movies with mobile devices to provide customers with unique experiences and demonstrate product features.
CategoryArt & Design
Urban Pop-Up Cinemas
Garage Screen Sits Across from the Garage Museum of Contemporary Art
Companies that can provide unique screenings of films in nontraditional settings to offer unique viewing experiences to audiences.
CategoryMarketing
In-Game Film Screenings
The Warhol Museum is Showing Chelsea Girls within Animal Crossing
Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits.
CategoryPop Culture
In-Game Movie Nights
Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
Companies in the gaming industry can partner with movie studios to host in-game movie events, creating new revenue streams and enhancing user engagement.
