Category
Tech
Delegated Interfaces
Trend cluster
Category
Student
Event
Student events are held virtually amidst ongoing safety precautions.
4.0
Trend score
Trend
What is the Student Event trend?
Student Event: Many student-focused events have adapted to a virtual format as the restrictions related to COVID-19 have loosened but not fully lifted in most parts of the world. Everything from social events to orientation rituals are now taking place online in places that are being cautious about preventing the spread of the virus.
Insight
The consumer insight behind the Student Event trend
Students today are undergoing an unprecedented shift in learning, and have had to adapt to uncertainties when it comes to in-person or virtual schooling. Though more adaptive, students are still seeking the social connections that come with being in school—and are looking for new ways to establish those rituals and connections.
Trend themes
Themes within the Student Event trend
Three behaviours holding the trend together01
Virtual Student Events
With social distancing measures still in place, students are seeking virtual ways to connect with each other and establish rituals and connections that are normally established in person
02
Digital Welcome Weeks
As the pandemic forces universities to hold classes online, many are reimagining their traditional welcome weeks as digital gatherings to help students connect with peers and local businesses virtually
03
Virtual Interactive Challenges
Brands are leveraging the popularity of social media platforms to launch interactive challenges to keep young fans engaged, and to provide much-needed normalcy to students across the US
Industry implications
What the Student Event trend means for industry
Where the trend changes the playbookFor
Education Technology
With schools closed or classes held online, the education technology industry has a clear opportunity to develop more immersive virtual experiences for students to connect with school and each other
For
Virtual Event Platforms
As more events shift to a virtual format, virtual event platforms have a significant opportunity to attract users, offer more interactive features, and provide a unique experience that translates online
For
Branded Student Experiences
Brands have an opportunity to provide unique experiences to win the loyalty of younger consumers, such as interactive challenges, digital fairs, and virtual proms that keep teens engaged and connected
Workshop question
How is your brand prioritizing its customers’ lifestyle changes?
Trend signals
Trend signals for Student Event
Trend score 4.0 out of 10, from popularity 59%, activity 53%, freshness 9%.
Popularity59%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Student Event trend
4 featured examples from May 9 to Aug 14, 2020CategoryLife-Stages
Virtual Prom Celebrations
The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
Brands in the beauty and personal care industry can collaborate with celebrities and influencers to create virtual prom experiences that showcase their products and engage with yo…
CategoryMarketing
Virtual Campus Events
Pot Noodle is Virtually Connecting with Students via The Digital Welcome
Higher education institutions can innovate by creating more immersive virtual campus events that help students feel more connected and engaged in their new learning environment.
CategoryLifestyle
Virtual Student Dating Events
Tinder is Hosting Digital Swipe Night with a Virtual Tinder Truck
Event management companies can leverage their expertise to create interactive and engaging digital events for universities and educational institutions.
CategoryLife-Stages
Virtual School Orientations
The First-Ever 'Teen Vogue Orientation' is Set to Debut August 14
Institutional opportunities for web-based orientation programs and more custom education events to meet the new normal.
