Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fan-Incorporated
Masks
Companies are designing face masks with fan units implemented within.
6.4
Trend score
Trend
What is the Fan-Incorporated Masks trend?
Fan-Incorporated Masks: Face masks have become normalized during the pandemic, and many companies are incorporating additional functions to the masks as a result. Specifically, brands are implementing built-in fan units to maximize airflow and breathability as a development.
Insight
The consumer insight behind the Fan-Incorporated Masks trend
Post-Pandemic, consumers will slowly ease back into their regular routines, yet many will take more caution to protect themselves moving forward. Those who are hyper-diligent, or tend to favor more futuristic products, will opt for mask solutions with enhanced features. Moving forward, PPE will need to satisfy more than its most basic need but adhere to multiple consumer tastes as well.
Trend themes
Themes within the Fan-Incorporated Masks trend
Three behaviours holding the trend together01
Built-in Fan Units
Companies are designing face masks with built-in fan units to maximize airflow and breathability.
02
Multi-functional PPE
Post-pandemic, PPE will satisfy more than its most basic need but adhere to multiple consumer tastes as well.
03
Enhanced Filter Technology
Face masks are being designed to have advanced filters to better protect users and reduce inhalation of pollutants.
Industry implications
What the Fan-Incorporated Masks trend means for industry
Where the trend changes the playbookFor
Healthcare
Technology equipped masks designed with enhanced features are particularly relevant for healthcare professionals.
For
Fashion
Built-in fan units and customizable designs for masks improve functionality while making it fashionable at the same time.
For
Home Appliances
Manufacturers that offer home air purifiers can extend its market to wearable air purifying devices such as masks.
Workshop question
How is your brand accommodating new consumer habits to make them feel safe?
Trend signals
Trend signals for Fan-Incorporated Masks
Trend score 6.4 out of 10, from popularity 93%, activity 91%, freshness 9%.
Popularity93%
Activity91%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fan-Incorporated Masks trend
4 featured examples from Jun 16 to Sep 11, 2020CategoryLifestyle
Triple-Airflow Face Masks
The 'AirZ' Reusable Face Mask Offers Adjustable Airflow Capabilities
The healthcare industry can explore the use of adjustable airflow face masks with built-in fan technology to improve patient comfort during medical procedures and treatments.
CategoryLifestyle
Transparent Fan-Equipped Face Masks
The 'weetbe' Transparent Face Mask is Hypoallergenic and More
Hospital and medical staff could benefit from transparent and hypoallergenic face masks to improve communication and minimize skin irritation during prolonged use.
CategoryLifestyle
Air-Purifying Masks
LG's PuriCare Wearable Air Purifier Has a Pair of Fans & Filters
The PuriCare Wearable Air Purifier presents disruptive innovation opportunities in the healthcare industry by combining respiratory protection and air quality monitoring in a sing…
CategoryTech
Bacteria-Killing Face Masks
The 'CX9' Smart Face Mask Has a Built-in Fan and More
PPE manufacturers can explore the integration of technology and customization options into face masks to offer improved protection and user experience.
