Companies are designing face masks with fan units implemented within
Trend - Face masks have become normalized during the pandemic, and many companies are incorporating additional functions to the masks as a result. Specifically, brands are implementing built-in fan units to maximize airflow and breathability as a development.
Insight - Post-Pandemic, consumers will slowly ease back into their regular routines, yet many will take more caution to protect themselves moving forward. Those who are hyper-diligent, or tend to favor more futuristic products, will opt for mask solutions with enhanced features. Moving forward, PPE will need to satisfy more than its most basic need but adhere to multiple consumer tastes as well.
Insight - Post-Pandemic, consumers will slowly ease back into their regular routines, yet many will take more caution to protect themselves moving forward. Those who are hyper-diligent, or tend to favor more futuristic products, will opt for mask solutions with enhanced features. Moving forward, PPE will need to satisfy more than its most basic need but adhere to multiple consumer tastes as well.
Workshop Question - How is your brand accommodating new consumer habits to make them feel safe?
Trend Themes
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Built-in Fan Units — Companies are designing face masks with built-in fan units to maximize airflow and breathability.
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Multi-functional PPE — Post-pandemic, PPE will satisfy more than its most basic need but adhere to multiple consumer tastes as well.
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Enhanced Filter Technology — Face masks are being designed to have advanced filters to better protect users and reduce inhalation of pollutants.
Industry Implications
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Healthcare — Technology equipped masks designed with enhanced features are particularly relevant for healthcare professionals.
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Fashion — Built-in fan units and customizable designs for masks improve functionality while making it fashionable at the same time.
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Home Appliances — Manufacturers that offer home air purifiers can extend its market to wearable air purifying devices such as masks.
