Facial serums aim to refresh and boost users’ energy levels
Trend - Serums that promise the appearance and feeling of “energizing” users are on the rise as people look for both visual enhancements and mood-boosting ingredients in their daily skincare routines.
Insight - When it comes to self-care, consumers have so many choices that many turn to products that prioritize both function and experience. The competition in this space means that many don’t stay loyal to one product or brand, and are more willing to experiment with distinct formulations and benefits until they find one they truly love.
Insight - When it comes to self-care, consumers have so many choices that many turn to products that prioritize both function and experience. The competition in this space means that many don’t stay loyal to one product or brand, and are more willing to experiment with distinct formulations and benefits until they find one they truly love.
Workshop Question - How is your brand prioritizing both function and experience in its product/service?
Trend Themes
1. Energy-boosting Skincare - Serums and lotions that promise an increase in users' energy are on the rise, with ingredients that prioritize both function and experience.
2. Gemstone Skincare - Skincare infused with precious stones and minerals provide a unique and beneficial experience.
3. De-stressing Skincare - Skincare products designed to de-stress the skin and boost resilience.
Industry Implications
1. Skincare Industry - The skincare industry is expanding with products that add more value to established regimes.
2. Biotech Industry - Biotechnology research offers innovative ingredients and application technologies that improve skincare efficacy.
3. Sustainability Industry - The beauty industry continues to work on upcycling food industry waste and exploring other sustainable ingredients for environmentally friendly beauty products.
