For many people, a morning skincare routine is a chance to cleanse the face and start the day with an act of self-care and This Works' Morning Expert range helps to supercharge a morning ritual with "brain-sharpening" essential oils. The rousing skincare collection is based on a range of active natural ingredients that are designed to fight skin fatigue, including jojoba, peppermint, rosemary, Vitamin C, kelp and hyaluronic acid.
The range includes a serum, a mask, multi-acid pads and other solutions to support boosted energy. The collection also includes Morning Expert Wake-Up Drops for the diffuser, as well as a Wake Up Well Diffuser Set, which includes invigorating mint herb scents to diminish sleepiness and promote alertness for "optimal morning wellbeing."
This Works is also known for its expansive range of sleep-promoting products, which provide the opposite effect.
Why This Trend Is Growing
- Brain-sharpening Skincare
- Disruptive innovation opportunity: Develop skincare products that contain essential oils to enhance mental clarity and focus.
- Energy-boosting Morning Rituals
- Disruptive innovation opportunity: Create holistic morning routines that combine skincare products with invigorating scents to promote energy and alertness for optimal well-being.
- Dual-effect Skincare Products
- Disruptive innovation opportunity: Design skincare collections that offer both sleep-promoting products for nighttime and energizing products for morning routines.
Industries Being Reshaped
- Skincare
- Disruptive innovation opportunity: Introduce innovative skincare products that incorporate brain-sharpening essential oils for enhanced mental performance.
- Wellness
- Disruptive innovation opportunity: Explore the intersection of skincare and wellness by creating products that promote energy, alertness, and overall well-being.
- Home Fragrance
- Disruptive innovation opportunity: Develop diffuser sets and scents specifically formulated to awaken the senses and boost energy levels in the morning.
