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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Microbiome Education

Beauty brands are looking for ways to engage consumers with science

Trend - As an exponentially growing category in beauty, microbiome skincare has received quite a bit of attention in the last few years. Brands are now seeking to engage consumers who are interested in trying out such products with strategic branding that places emphasis on science and education.

Insight - Guided by a desire to be informed about the things they consume—from the science behind products to the manufacturing techniques that a brand employs, consumers are creating a demand for transparency and knowledge production. This comes as a result of the saturation of offerings in the contemporary market, which forces many to do research on what best works for them. Consulting trustworthy sources to learn more and even satisfy a sense of curiosity, individuals feel more confident in their purchasing decisions.
Workshop Question - How might your brand introduce knowledge value in your product experience?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
18,886 Total Clicks
Date Range:
Aug 19 — Sep 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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