The Codex Beauty Labs Shaant Collection Soothes Irritation
Laura McQuarrie — July 25, 2022 — Fashion
References: codexbeauty & prnewswire
The Codex Beauty Labs Shaant Collection is the third and newest launch from plant-based biotech skincare company Codex Beauty Labs and it was specifically designed to support oily, acne-prone skin. This microbiome-balancing skincare collection is the first-of-its-kind MyMicrobiome-certified collection for acne-prone skin and it leverages the brand's patented PreservX preservation system.
Shaant gets its name from the Hindi words for "peace" and "calm" and it ties in with "connectedness" from Ayurvedic philosophy. As Dr. Barb Paldus, Founder and CEO of Codex Beauty Labs, says "Through Ayurvedic plant databases in India, we have identified actives that address two root causes, namely sebum overproduction, and accumulation of dead skin cells in pores."
The collection is launching in two phases, starting with four cosmetic topical products, and later, an OTC Phase with three topical products.
Shaant gets its name from the Hindi words for "peace" and "calm" and it ties in with "connectedness" from Ayurvedic philosophy. As Dr. Barb Paldus, Founder and CEO of Codex Beauty Labs, says "Through Ayurvedic plant databases in India, we have identified actives that address two root causes, namely sebum overproduction, and accumulation of dead skin cells in pores."
The collection is launching in two phases, starting with four cosmetic topical products, and later, an OTC Phase with three topical products.
Trend Themes
1. Microbiome-balancing Skincare - There is a potential disruptive innovation opportunity for plant-based biotech skincare companies to launch acne-specific microbiome-balancing skincare collections with patented preservation systems.
2. Ayurvedic-influenced Skincare - There is a potential disruptive innovation opportunity for skincare companies to incorporate Ayurvedic philosophy in developing new and innovative plant-based cosmetic products for addressing specific skincare conditions.
3. Acne-specific OTC Topical Products - There is an opportunity for pharmaceutical companies to develop Over-the-Counter (OTC) acne-specific topical products formulated with microbiome-balancing natural ingredients and Ayurvedic actives.
Industry Implications
1. Plant-based Biotech Skincare - Plant-based biotech skincare companies can disrupt the traditional cosmetic industry by launching microbiome-balancing acne-specific skincare collections with patented preservation systems.
2. Ayurvedic Skincare - Ayurvedic skincare companies can disrupt the traditional cosmetic industry by incorporating Ayurvedic philosophy in developing innovative and natural plant-based cosmetic products for addressing specific skincare conditions.
3. Pharmaceutical Products - There is an opportunity for pharmaceutical companies to disrupt the traditional skincare industry by developing OTC acne-specific topical products formulated with natural microbiome-balancing ingredients and Ayurvedic actives.
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