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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,938 more

eSports Nutrition

Food brands are entering the eSports industry with more nutritious options

Trend - Performance beverages are common in the eSports space and now, food brands are engaging the industry with food and snack options that target the gaming community. These products claim that they offer cognitive boosts that enhance performance.

Insight - Millennial and Gen Z consumers who are part of the eSports community are interested in improving their performance and excelling in the space. Comparing it to other athletic activities, individuals are deducing that a healthy diet, rest, and general self-care practices can be beneficial in enhancing their mental and physical states, enabling them to have stronger cognition, better focus, and reflexes. As a result, many turn their attention to wellness-minded products.
Workshop Question - How might your brand target the eSports consumer through health and wellness?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
34,791 Total Clicks
Date Range:
Mar 18 — Sep 20
Trending:
This Month and Hot
Consumer Insight Topics:

Featured Examples

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