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Alternative Micellar

Micellar water is transformed into alternative personal care products

Trend - Micellar water's ability to gently cleanse the face has resulted in its growing popularity, particularly among those who wear makeup and have sensitive skin. Now that the ingredient is familiar to consumers who invest in personal care, brands in this space are creating new and unique formulations with the ingredient--ranging from eye cleansers to facial scrubs.

Insight - The self-care space has led to a lot of experimentation among consumers, but once in a while "buzzy" formulations or ingredients remain in consumers' routines indefinitely. Typically, consumers choose to remain loyal to these products despite ample competition because of their efficacy, multi-purposeness, and ease of use. Brands that are able to tap into these three components can expect longevity in consumers' homes.
Workshop Question - How could your brand prioritize long-term quality over on-trend products/services?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
24,836 Total Clicks
Date Range:
Apr 18 — Sep 20
Trending:
This Week and Untested
Consumer Insight Topics:

Featured Examples

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