Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fermented
Snacks
Brands are tapping fermentation to elevate the taste and health profile of snacks.
2.5
Trend score
Trend
What is the Fermented Snacks trend?
Fermented Snacks: Fermented foods are credited to be health-conscious and many brands are introducing such ingredients to their snack offerings. Whether it is in chips, desserts, or even pet food, these products offer a new flavor experience, as well.
Insight
The consumer insight behind the Fermented Snacks trend
The abundance of product options in the market has sparked curiosity in consumers and as a result, many individuals are feeling a little bit more adventurous when making purchasing decisions. In the food and beverage category, consumers are looking for products that suit their taste and lifestyle—whether they are dealing with a diet restriction or they want to be more mindful of their health at-home and on-the-go.
Trend themes
Themes within the Fermented Snacks trend
Three behaviours holding the trend together01
Fermented Snacks
Brands are introducing fermented ingredients, providing new flavor experience and health benefits without compromising the taste or dietary preference.
02
Alternative Protein
Using Koji and other fungus-based protein to provide pets with all 10 essential amino acids and boost digestion.
03
Fermentation in Snacks
Companies are using fermentation to boost the flavor and health profile of snack alternatives.
Industry implications
What the Fermented Snacks trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating fermented ingredients in the products provides the consumers with a healthy and unique experience.
For
Pet Food
Alternative protein sources are in demand by pet owners for its ability to provide the necessary nutrients without the controversial attributes of meat products.
For
Fitness and Health
Snack options like plant-based waffles with the right health benefits and taste can be marketed to athletes post-workout or individuals with active lifestyles.
Workshop question
How might you cater your product/service to a health-conscious consumer?
Trend signals
Trend signals for Fermented Snacks
Trend score 2.5 out of 10, from popularity 32%, activity 33%, freshness 9%.
Popularity32%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fermented Snacks trend
4 featured examples from Oct 3, 2018 to Feb 27, 2020CategoryLifestyle
Fermented Cabbage Chips
Kraut Krisps Have Three Ounces of Sauerkraut Baked into Every Bag
Snack food companies can develop products that cater to health-conscious consumers looking for a convenient and nutritious snack option.
CategoryLifestyle
Chewy Kombucha Candies
Eva's Cultured Candy Makes Snacks from the Culture That Ferments Kombucha
Incorporating probiotics into candy production can revolutionize the candy manufacturing industry by tapping into the growing demand for gut-friendly snacks.
CategoryLifestyle
Premium Plant-Based Waffles
'Vafels' are Great for Snacking or Post-Workout Recovery
Opportunity for food and beverage companies to expand their plant-based product offerings.
CategoryLifestyle
Fungi-Based Dog Treats
Wild Earth's Good Protein Dog Snacks with Koji Avoids the Use of Meat
There is potential for disruption in the pet food industry through the use of alternative, natural, and sustainable ingredients.
