Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Shelter
Option
New forms of homeless shelters are debuting during the COVID-19 pandemic.
3.5
Trend score
Trend
What is the Shelter Option trend?
Shelter Option: Due to the ongoing pandemic, the housing crisis has intensified and many have been left without a home. As a result, designers and brands are deploying various flexible solutions—whether it is a hotel lending its empty rooms to people at-risk or a portable device that would at least protect individuals from the elements.
Insight
The consumer insight behind the Shelter Option trend
The COVID-19 pandemic has caused many people to become financially insecure and their access to basic life necessities—like health, food, and shelter—has been threatened or altogether removed. As a result, people are creating a stronger demand for assistance in this area. This is highlighted further by the many consumers who are fortunate enough to have remained relatively stable during the pandemic and who are now calling attention to this as a human rights issue, advocating for solutions that will help alleviate the stress for those at risk.
Trend themes
Themes within the Shelter Option trend
Three behaviours holding the trend together01
Flexible Homeless Shelters
Designers and brands are creating flexible solutions for homeless individuals during the COVID-19 pandemic.
02
Demand for Shelter Assistance
The COVID-19 pandemic has highlighted the need for more assistance with basic life necessities like shelter.
03
Charitable Donations
Businesses are coping with the COVID-19 pandemic through the donation of resources like hotel rooms.
Industry implications
What the Shelter Option trend means for industry
Where the trend changes the playbookFor
Homeless Assistance
Industries that provide services and resources to support homeless individuals can explore the potential of flexible and supportive shelter solutions.
For
Disaster Relief
Industries that work in disaster relief can leverage designs and materials used for pandemic shelters and apply them to their own shelter solutions for victims.
For
Hospitality
Innovators in hospitality are stepping up by offering resources like hotel rooms and pre-fabricated shelter kits, and can explore expanding their contributions in this area.
Workshop question
How might you assist consumers at-risk during the COVID-19 pandemic?
Trend signals
Trend signals for Shelter Option
Trend score 3.5 out of 10, from popularity 46%, activity 48%, freshness 9%.
Popularity46%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shelter Option trend
4 featured examples from Mar 20 to Jun 3, 2020CategoryEco
Pre-Fabricated Pandemic Shelter Kits
ThePerfectSpace Unveils a DIY Disaster Relief Pop-Up Shelter
Development of solutions and products for disaster relief organizations and emergency situations.
CategoryArt & Design
Insulated Portable Shelters
The Iglou is Fireproof, Waterproof and Built in Seconds
The homeless shelter industry can leverage insulated portable shelters to address the need for safer and more efficient housing solutions, revolutionizing the way homelessness is…
CategoryLifestyle
City-Responsive Recovery Sites
Toronto Prepares to Open up A Second Site to Help Those in Need
Opportunities for innovation include development of more specialized recovery centers, use of technology in monitoring COVID-19 patients, and incorporating telehealth in homeless…
CategorySocial Good
Charitable Hotel Room Donations
Jupiter Hotel Donated 81 Rooms to Help Those in Need Amid COVID-19
Hotels can embrace charitable initiatives by donating rooms to vulnerable populations or those in quarantine.
