New forms of homeless shelters are debuting during the COVID-19 pandemic
Trend - Due to the ongoing pandemic, the housing crisis has intensified and many have been left without a home. As a result, designers and brands are deploying various flexible solutions—whether it is a hotel lending its empty rooms to people at-risk or a portable device that would at least protect individuals from the elements.
Insight - The COVID-19 pandemic has caused many people to become financially insecure and their access to basic life necessities—like health, food, and shelter—has been threatened or altogether removed. As a result, people are creating a stronger demand for assistance in this area. This is highlighted further by the many consumers who are fortunate enough to have remained relatively stable during the pandemic and who are now calling attention to this as a human rights issue, advocating for solutions that will help alleviate the stress for those at risk.
Insight - The COVID-19 pandemic has caused many people to become financially insecure and their access to basic life necessities—like health, food, and shelter—has been threatened or altogether removed. As a result, people are creating a stronger demand for assistance in this area. This is highlighted further by the many consumers who are fortunate enough to have remained relatively stable during the pandemic and who are now calling attention to this as a human rights issue, advocating for solutions that will help alleviate the stress for those at risk.
Workshop Question - How might you assist consumers at-risk during the COVID-19 pandemic?
Trend Themes
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Flexible Homeless Shelters — Designers and brands are creating flexible solutions for homeless individuals during the COVID-19 pandemic.
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Demand for Shelter Assistance — The COVID-19 pandemic has highlighted the need for more assistance with basic life necessities like shelter.
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Charitable Donations — Businesses are coping with the COVID-19 pandemic through the donation of resources like hotel rooms.
Industry Implications
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Homeless Assistance — Industries that provide services and resources to support homeless individuals can explore the potential of flexible and supportive shelter solutions.
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Disaster Relief — Industries that work in disaster relief can leverage designs and materials used for pandemic shelters and apply them to their own shelter solutions for victims.
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Hospitality — Innovators in hospitality are stepping up by offering resources like hotel rooms and pre-fabricated shelter kits, and can explore expanding their contributions in this area.
4 Featured, 36 Examples:
113,308 Total Clicks
Date Range:
Mar 20 — Sep 20
Trending:
Average
Consumer Insight Topics:
