Reusable Facial Cleansers

Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free

Lush Cosmetics is now known for producing much more than just package-free bath products, as it has significantly expanded its waste-reducing offerings into other personal care and beauty categories—and the newest addition to its ever-growing innovative range is an eco-friendly alternative to wasteful single-use, non-biodegradable facial rounds.

'7 To 3' takes the form of a reusable circular cleanser and makeup remover that is self-preserving, package-free and made from dove orchid, balancing ylang ylang, ground cannelloni beans and vegan glycerine. The combined cleanser-and-makeup-remover product should provide between three to five uses and only needs to be rinsed under water to be activated before it can be gently passed across a face that's been splashed with water. After use, Lush Cosmetics says that the reusable facial rounds may simply be added to the compost to allow them to naturally biodegrade.

Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds offer a sustainable alternative to single-use facial rounds.
Waste-reducing Personal Care Products
Lush Cosmetics expands its waste-reducing offerings into personal care and beauty categories.
Eco-friendly Packaging Solutions
Lush's package-free '7 To 3' Facial Rounds contribute to reducing packaging waste.

Sectors Adopting This

Personal Care Products
Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market.
Beauty Industry
The eco-friendly '7 To 3' Facial Rounds offer a disruptive innovation opportunity in the beauty industry.
Sustainable Packaging
Lush's package-free approach showcases a disruptive innovation opportunity in the sustainable packaging industry.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 81%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X