Brands are emphasizing offerings that promote a healthy lifestyle at-home
Trend - Companies are offering various resources and products that are geared toward allowing individuals to stay healthy at-home—from healthy meal subscriptions to at-home classes or accessible weight management systems.
Insight - During the pandemic, most people have been restricted to their home and local outdoor spaces and as a result, many individuals have been experiencing lower levels of physical activity. In addition, the anxiety brought on by COVID-19 has caused some to struggle with bad habits—especially when it comes to eating. In this space, individuals are looking for ways to mitigate stress and maintain a healthier routine while indoors, which helps them be level-headed and productive.
Insight - During the pandemic, most people have been restricted to their home and local outdoor spaces and as a result, many individuals have been experiencing lower levels of physical activity. In addition, the anxiety brought on by COVID-19 has caused some to struggle with bad habits—especially when it comes to eating. In this space, individuals are looking for ways to mitigate stress and maintain a healthier routine while indoors, which helps them be level-headed and productive.
Workshop Question - How might your brand help individuals remain healthy during the pandemic?
Trend Themes
1. At-home Health Products - Companies are offering various resources and products that are geared toward allowing individuals to stay healthy at-home.
2. Virtual Fitness Workshops - Companies are launching live virtual fitness workshops to help consumers stay engaged and healthy at a distance.
3. Diet-centric Meal Deliveries - Meal delivery services that cater to specific dietary needs and fitness goals are becoming increasingly popular during the pandemic.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can create and promote at-home products and services.
2. Fitness Industry - Fitness professionals and companies are responding to social distancing guidelines by offering virtual workshops and training sessions.
3. Food and Beverage - Meal delivery services are becoming increasingly popular, providing a new opportunity for companies in the food and beverage industry to cater to specific dietary needs.
