Ikkai by Lotus Herbals is a youthful Indian beauty brand targeted at Millennial consumers that shares single-use sachets and eye-catching packaging for its face scrubs and masks.
The brand offers a variety of effective solutions for renewing, hydrating, purifying and smoothing the skin, thanks to formulas like the Papaya Power Face Scrub—packed with exfoliating seeds and enzymes—and the indulgent Choco Delight Face Mask for all skin types. Berries and citrus fruits are also prominently featured in the brand's other organic face care products.
While Ikkai by Lotus Herbals is an Indian beauty brand that is serious about empowering young women with organic solutions, it embraces packaging with playful messaging. The Orange Boost Face Souffle, for example, boasts a graphic that reads: "When life gives you oranges, all you need is 10 minutes."
What's Driving This Trend
- Playful Packaging
- Opportunity for beauty brands to embrace upbeat, whimsical packaging design to appeal to Millennials.
- Single-use Skincare
- Opportunity to create eco-friendly, convenient single-use sachets for face scrubs and masks.
- Organic Fruit Ingredients
- Opportunity for beauty companies to develop skincare products enriched with organic fruit extracts and enzymes for aging prevention and skin renewal.
Who This Affects Most
- Beauty
- Beauty companies can innovate using eco-friendly packaging and leveraging organic ingredients to appeal to Millennial consumers.
- Organic Food
- Organic food companies can expand into the beauty industry by providing organic fruit extracts and enzymes for skincare products.
- Eco-friendly
- Innovative Eco-friendly manufacturers can create single-use, biodegradable sachets for skincare products, to cater eco-friendly consumer groups.
