Inspired by the "skinification" of haircare and the fact that consumers are looking more deeply into scalp care, the Neutrogena Healthy Scalp collection was created to bring "the science of skincare to scalp and haircare." The collection is the result of combined efforts from Neutrogena and haircare experts from Vogue International, the makers of OGX and Maui Moisture.
The collection introduces shampoos and conditioners with familiar skincare ingredients like hyaluronic acid, micellar water and tea tree oil, and the collection is clinically proven to moisturize both hair and scalp. While those with dryness will benefit from the Hydro Boost with Hyaluronic Acid, the Clarify & Shine with Pink Grapefruit better suits oily scalps. There's also the sensitive Gentle & Soft with Micellar Water and the soothing Soothe & Calm with Tea Tree Oil to support those who experience scalp discomfort.
Image Credit: Neutrogena
What Makes This Trend Stand Out
- Skinification of Haircare
- Disruptive innovation opportunity: Develop scalp care products that incorporate skincare ingredients to target specific scalp concerns.
- Scalp-focused Haircare
- Disruptive innovation opportunity: Create haircare products that prioritize scalp health, using ingredients specifically designed to benefit the scalp.
- Exploring Scalp Care
- Disruptive innovation opportunity: Explore the untapped potential of scalp care and create innovative solutions to address common scalp issues.
Sectors Adopting This
- Skincare Industry
- Disruptive innovation opportunity: Expand into the scalp care market by developing and marketing haircare products that incorporate skincare principles and ingredients.
- Haircare Industry
- Disruptive innovation opportunity: Take a scalp-focused approach to haircare by creating products that prioritize scalp health and offer targeted solutions for various scalp concerns.
- Beauty and Personal Care Industry
- Disruptive innovation opportunity: Encourage more consumers to explore the world of scalp care and introduce innovative products that improve scalp health and address underlying issues.
