Brands are increasingly utilizing stainless steel in their products & packaging
Trend - In order to meet their sustainability goals, some companies are launching reusable and refillable stainless steel product packaging. Other brands are employing the material as a functional feature in their offerings.
Insight - Conscious about the environment, as well as their overall wellness needs, consumers are creating a demand for high-quality products that utilize premium materials. As a result, when making purchasing decisions, individuals are emphasizing high-end experience that affords them accessible luxury. This, in turn, allows them to gain more confidence and feel more at peace with their lifestyle choices.
Insight - Conscious about the environment, as well as their overall wellness needs, consumers are creating a demand for high-quality products that utilize premium materials. As a result, when making purchasing decisions, individuals are emphasizing high-end experience that affords them accessible luxury. This, in turn, allows them to gain more confidence and feel more at peace with their lifestyle choices.
Workshop Question - How might your brand combine accessibility and luxury in your product/service?
Trend Themes
1. Stainless Steel Packaging - Sustainability goals are pushing companies to launch reusable and refillable stainless steel product packaging.
2. Refillable Products - Brands are offering refillable deodorant packaging and other reusable products to reduce plastic waste.
3. Cooling Stainless Steel Applicators - Facial serums and eye rollers are being paired with cooling stainless steel applicators for a more luxurious user experience.
Industry Implications
1. Beauty & Personal Care - The use of stainless steel packaging and refillable products is disrupting the beauty and personal care industry by providing sustainable alternatives.
2. Home Goods - The trend of reusable and refillable packaging is shifting towards home goods, with a focus on high-quality, long-lasting products.
3. Consumer Goods - The use of stainless steel and other premium materials is becoming more popular in consumer goods as consumers seek higher-end experiences.
