Category
Fashion
Scaled Restraint
Trend cluster
Category
Steel
Beauty
Brands are increasingly utilizing stainless steel in their products & packaging.
5.5
Trend score
Trend
What is the Steel Beauty trend?
Steel Beauty: In order to meet their sustainability goals, some companies are launching reusable and refillable stainless steel product packaging. Other brands are employing the material as a functional feature in their offerings.
Insight
The consumer insight behind the Steel Beauty trend
Conscious about the environment, as well as their overall wellness needs, consumers are creating a demand for high-quality products that utilize premium materials. As a result, when making purchasing decisions, individuals are emphasizing high-end experience that affords them accessible luxury. This, in turn, allows them to gain more confidence and feel more at peace with their lifestyle choices.
Trend themes
Themes within the Steel Beauty trend
Three behaviours holding the trend together01
Stainless Steel Packaging
Sustainability goals are pushing companies to launch reusable and refillable stainless steel product packaging.
02
Refillable Products
Brands are offering refillable deodorant packaging and other reusable products to reduce plastic waste.
03
Cooling Stainless Steel Applicators
Facial serums and eye rollers are being paired with cooling stainless steel applicators for a more luxurious user experience.
Industry implications
What the Steel Beauty trend means for industry
Where the trend changes the playbookFor
Beauty & Personal Care
The use of stainless steel packaging and refillable products is disrupting the beauty and personal care industry by providing sustainable alternatives.
For
Home Goods
The trend of reusable and refillable packaging is shifting towards home goods, with a focus on high-quality, long-lasting products.
For
Consumer Goods
The use of stainless steel and other premium materials is becoming more popular in consumer goods as consumers seek higher-end experiences.
Workshop question
How might your brand combine accessibility and luxury in your product/service?
Trend signals
Trend signals for Steel Beauty
Trend score 5.5 out of 10, from popularity 77%, activity 75%, freshness 15%.
Popularity77%
Activity75%
Freshness15%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Steel Beauty trend
11 featured examples from Jul 1, 2019 to Mar 7, 2023CategoryEco
Aluminum-Free Refillable Deodorants
Dove Refillable Deodorant Comes in a Stainless Steel Case
Refillable deodorants and sustainable packaging are disrupting the personal care industry as environmentally conscious consumers demand more eco-friendly options.
CategoryEco
Steel Deodorant Packaging
Noniko's Packaging Supports a Vision for a Plastic-Free Business
Noniko's sustainable deodorant packaging and natural ingredients offer a new standard for sustainable and eco-friendly personal care products.
CategoryEco
Refillable Deodorant Products
Unilever Introduces the Refillable Packaging for Dove Deodorant
Companies operating in the personal care industry can explore the use of refillable packaging to appeal to eco-conscious consumers.
CategoryFashion
Reusable Plastic-Free Deodorants
'Lifelong Deodorant' is Refillable and Washable
The personal care industry should explore more sustainable packaging options to appeal to eco-conscious consumers who are looking for plastic-free alternatives.
CategoryFashion
Bi-Directional Steel Razors
Mowbie's Detail Trimmer Provides Painless Hair Removal
Companies in the men's grooming industry can invest in developing more efficient and versatile grooming tools such as bi-directional steel razors for targeted hair removal and inc…
CategoryFashion
Undereye Gel-Cream Rollers
The HIDE Power Nap Eye Roller is Cooling & Revives Tired Eyes
Opportunity for the beauty industry to develop new products for the undereye area that are hydrating, refreshing, and anti-aging
CategoryFashion
Precious Massage Rollers
COSMOGEN's Crystal Massage Rollers Refresh Skin for a Radiant Appearance
Opportunity for skincare brands to incorporate crystal massage rollers for enhanced beauty treatments.
CategoryFashion
Rolling Serum Packaging
Philosophy's Ultimate Miracle Worker Fix Doubles as an Applicator
An industry that can leverage the trend of next-gen face serum rollers by developing innovative skincare products with unique packaging designs.
CategoryFashion
Caffeine-Infused Eye Serums
L'Oréal Paris' Revitalift Serum Uses a Stainless Steel Applicator
As skincare continues to trend, there is an opportunity for companies to invest in the development of new and innovative skincare products that incorporate caffeine and other simi…
CategoryFashion
Zero-Waste Mascaras
Izzy's Zero-Waste Mascara is Certified CarbonNeutral
Beauty and personal care businesses can adopt sustainable practices and create eco-friendly products, such as zero-waste mascaras and other sustainable makeup lines that reduce wa…
CategoryMarketing
Contemporary Unisex Apothecary Products
KITH and (MALIN + GOETZ) Collaborate on the Vapor Range
Fashion brands partnering with apothecary companies can disrupt the beauty and personal care industry.
