The Ninja Nite Jogger is part of an effort by beloved sports brand adidas to celebrate “the hours spent by creators developing their craft.” This project does not only bring stylish, functional footwear to the table, but it is also inspirational at its core.
The Ninja Nite Jogger taps none other than Ninja – an American video game player who gained immense popularity through the Twitch platform and is now working on a number of branded collaborations. The partnership with adidas was announced earlier in August of 2019 and the Ninja Nite Jogger is the inaugural release. The product speaks toward the tendency of many contemporary brands to tap esports as a lucrative opportunity for product releases and marketing campaigns.
Image Credit: adidas
Why This Trend Is Growing
- Esports-inspired Collaborations
- Brands are increasingly partnering with esports personalities for product releases and marketing campaigns.
- Sports Brand Influence
- Sports brands like adidas are leveraging the popularity of esports personalities to reach new audiences.
- Inspirational Activewear
- The Ninja Nite Jogger combines style and functionality, appealing to consumers looking for inspirational athletic apparel.
Industries Being Reshaped
- Fashion
- The fashion industry can explore collaborations with esports personalities to create innovative and influential product lines.
- Sporting Goods
- Sporting goods brands can tap into the esports market by partnering with popular gamers and creating specialized products.
- Digital Entertainment
- The digital entertainment industry can explore sponsorship and collaboration opportunities with esports personalities to broaden their reach.
