Brands are introducing special features and products to battle burn-out
Trend - As the strict rules imposed because of the COVID-19 pandemic persist, companies are attempting to answer consumer worries about tech fatigue. This comes in the form of special built-in features on meeting platforms or concrete products that limit stimuli.
Insight - As a result of COVID-19, many individuals are working or attending school from home. The lack of physical activity and being outside, in combination with the stress that is experienced due to the pandemic, is causing many to feel burnt out and fatigued from predominantly maintaining their personal and professional lives in the digital realm. In order to mitigate this and be more productive in the long run, consumers are looking for solutions that will enforce them to take breaks and be mindful of their energy levels.
Insight - As a result of COVID-19, many individuals are working or attending school from home. The lack of physical activity and being outside, in combination with the stress that is experienced due to the pandemic, is causing many to feel burnt out and fatigued from predominantly maintaining their personal and professional lives in the digital realm. In order to mitigate this and be more productive in the long run, consumers are looking for solutions that will enforce them to take breaks and be mindful of their energy levels.
Workshop Question - How might you battle screen fatigue for consumers?
Trend Themes
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Tech Fatigue — As many individuals are working or attending school from home, companies are introducing products that limit stimuli to enforce taking breaks to combat burn-out.
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Distraction-blocking Devices — With an always-on lifestyle that keeps many professionals connected at all times, the 'TimeChi' smart productivity tool has been created to block notifications and distracting websites to support better focus and prevent burnout.
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Organized Virtual Meeting Platforms — As virtual meetings continue to be the norm for many, the 'MeetButter' platform has been created to make meetings more interactive and keep all participants involved.
Industry Implications
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Technology — The evolution of technology has brought products like the 'TimeChi' smart productivity tool, and organized virtual meeting platforms like 'MeetButter.'
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Health & Wellness — With the increase in digital burn-out and tech fatigue, companies are looking to develop products that promote breaks, relaxation, and productivity outside of the digital realm.
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Education — The need for innovative virtual meeting platforms, like 'MeetButter,' has arisen from the shift in education settings to remote environments.
