Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech
Fatigue
Brands are introducing special features and products to battle burn-out.
3.7
Trend score
Trend
What is the Tech Fatigue trend?
Tech Fatigue: As the strict rules imposed because of the COVID-19 pandemic persist, companies are attempting to answer consumer worries about tech fatigue. This comes in the form of special built-in features on meeting platforms or concrete products that limit stimuli.
Insight
The consumer insight behind the Tech Fatigue trend
As a result of COVID-19, many individuals are working or attending school from home. The lack of physical activity and being outside, in combination with the stress that is experienced due to the pandemic, is causing many to feel burnt out and fatigued from predominantly maintaining their personal and professional lives in the digital realm. In order to mitigate this and be more productive in the long run, consumers are looking for solutions that will enforce them to take breaks and be mindful of their energy levels.
Trend themes
Themes within the Tech Fatigue trend
Three behaviours holding the trend together01
Tech Fatigue
As many individuals are working or attending school from home, companies are introducing products that limit stimuli to enforce taking breaks to combat burn-out.
02
Distraction-Blocking Devices
With an always-on lifestyle that keeps many professionals connected at all times, the 'TimeChi' smart productivity tool has been created to block notifications and distracting websites to support better focus and prevent burnout.
03
Organized Virtual Meeting Platforms
As virtual meetings continue to be the norm for many, the 'MeetButter' platform has been created to make meetings more interactive and keep all participants involved.
Industry implications
What the Tech Fatigue trend means for industry
Where the trend changes the playbookFor
Technology
The evolution of technology has brought products like the 'TimeChi' smart productivity tool, and organized virtual meeting platforms like 'MeetButter.'
For
Health & Wellness
With the increase in digital burn-out and tech fatigue, companies are looking to develop products that promote breaks, relaxation, and productivity outside of the digital realm.
For
Education
The need for innovative virtual meeting platforms, like 'MeetButter,' has arisen from the shift in education settings to remote environments.
Workshop question
How might you battle screen fatigue for consumers?
Trend signals
Trend signals for Tech Fatigue
Trend score 3.7 out of 10, from popularity 52%, activity 50%, freshness 9%.
Popularity52%
Activity50%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech Fatigue trend
4 featured examples from Apr 11 to Aug 7, 2020CategoryTech
Distraction-Blocking Desktop Devices
The 'TimeChi' Smart Productivity Tool Supports Better Work
Technology companies could develop software or hardware devices that could improve productivity and promote employee health in the workplace.
CategoryBusiness
Organized Virtual Meeting Platforms
The 'MeetButter' Platform Keeps Participants Involved
The virtual collaboration software industry can capitalize on the opportunity to create platforms that provide interactive solutions and prioritize participant involvement in meet…
CategoryTech
Collaborative Virtual Auditoriums
Microsoft Teams' Together Mode Uses a Shared Background
The introduction of Microsoft Teams' Together mode creates opportunities for video conferencing platforms to enhance their user experiences and differentiate themselves from compe…
CategoryLifestyle
Social Media-Silencing Initiatives
Facebook Quiet Mode Stops Notifications and More
Social media platforms can capitalize on the trend by enhancing their notification and usage management features, creating a more tailored and balanced user experience.
