There are now functional chewing gums that are packed with vitamins and energizing properties, as well as other uniquely infused chewing gum products like Mastika's new Mastika Collagen. The product is packaged in a metal tin that shares a dozen pieces of mastic-flavored gum with 5% beef collagen. The chewing gum is free from sugar and aspartame and thanks to its unique ingredient, it helps to promote health and beauty from the inside out. The chewing gum from Mastika offers the taste of mastic and complements it with xylitol as a better-for-you sugar substitute.
The brand is known for its range of innovative, award-winning chewing gum products, including previous creations like the luxurious Mastika Gum Gold with real flecks of edible gold.
Image Credit: Mastika
Key Themes Behind This Trend
- Functional Chewing Gums
- Opportunity for developing chewing gums with additional health benefits and energizing properties.
- Uniquely Infused Chewing Gums
- Opportunity for creating chewing gums infused with unique ingredients like beef collagen for specific health and beauty benefits.
- Better-for-you Sugar Substitutes
- Opportunity for exploring alternative sugar substitutes like xylitol in chewing gum products to cater to health-conscious consumers.
Where This Applies
- Functional Foods
- Opportunity for the functional foods industry to expand into the chewing gum market by developing gums with added health benefits.
- Health and Beauty Products
- Opportunity for the health and beauty industry to explore innovative products like collagen-infused chewing gums for promoting smooth skin and overall wellness.
- Sugar Substitute Industry
- Opportunity for the sugar substitute industry to provide alternative sweeteners like xylitol for gum manufacturers catering to health-conscious consumers.
