BrewDog is Creating Delivery Hubs & Virtual Kitchens for Biff's
Laura McQuarrie — July 15, 2020 — Business
References: biffsjackshack & livekindly.co
Brewery and pub chain BrewDog and Biff's are teaming up to create the largest vegan food delivery service in the UK. BrewDog is devoting space within its BrewDog and Draft Houses to delivery hubs and virtual kitchens, which will help to share Biff's vegan fare across various cities. With this partnership, people can look forward to enjoying plant-based burgers, wings and much more from Biff's, right in the comfort of their own home.
Over the last year, some restaurants have started as or transitioned to entirely delivery-only operations, as physical locations and dine-in spots have been forced to temporarily close their doors. Additionally, Biff’s burger has been added to BrewDog’s main bar menus across the nation, supporting a menu that's 50% vegetarian and vegan.
Over the last year, some restaurants have started as or transitioned to entirely delivery-only operations, as physical locations and dine-in spots have been forced to temporarily close their doors. Additionally, Biff’s burger has been added to BrewDog’s main bar menus across the nation, supporting a menu that's 50% vegetarian and vegan.
Trend Themes
1. Vegan Delivery Services - The rise of restaurant delivery-only operations has paved the way for new vegan food delivery services like Biff's.
2. Virtual Kitchens - BrewDog and Biff's partnership highlights the potential for breweries and pubs to utilize virtual kitchens to enter the food delivery market.
3. Plant-based Menu Offerings - As veganism gains popularity, restaurants like BrewDog are offering more plant-based menu options to appeal to a wider customer base.
Industry Implications
1. Food Delivery Services - The partnership between BrewDog and Biff's showcases the growth potential for food delivery services, particularly those with vegan offerings.
2. Craft Beer - Breweries like BrewDog can expand their business by utilizing their space for delivery hubs and virtual kitchens to offer food alongside their craft beer.
3. Fast Food Restaurants - Fast food restaurants can incorporate more plant-based options into their menus to cater to the growing demand for vegan and vegetarian food choices.
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